Featured Member: Alison Davis Curry


Tell us your work story : Who are you and what do you do?

I help clients achieve their goals. Sometimes this means creating viable businesses, professionalizing practices, developing client bases or donor pools. Sometimes we are focused on sharing our story with the world; sometimes we need to take a step back and create the business itself. Sometimes clients know what they want, but more often, they know what is missing. I treat every client’s business as if it were my own — one that creates value for me, and my clients, and their clients.


What is your proudest professional accomplishment?

I am most proud that I have been able to be the CEO of my life. I raised my girls myself, giving them the time and attention they deserve, and supporting us all as a single mother.


If you could change one thing about how your given field operates, particularly with regards to women, what would it be, and why?

I don’t see the workplace as male / female, but as inclusive or divisive. Men and women are both capable of being inclusive and divisive. John Hunt talks about creating environments where there is a democracy of ideas. This happens infrequently. But we all know that there is value to being young, freshly out of school, and first generation with new tech platforms. There is also value in wisdom, experience, and institutional knowledge. We can’t have diversity of thought when we don’t have a diverse workforce. The differences between us are strengths. We should not be encouraged to stifle ourselves by all dressing in one uniform; speaking a language of made-up jargon, or worrying more about performative tasks than growth and goals.


Do you have any advice on how to craft a winning pitch?

Focus on the goal, not how you get there. Think about what success looks like, not the tactics. For my clients, the tactics might be a website, PR, social media, events. But these are not goals. The goal — What are we doing here? What does success look like? How will you describe this venture at its maturation point? This is what we need to define in conversation with our clients. A shared vision of success. Once we set the goal, we can set off, tacking as necessary. And please be sure to create an environment for success, one where a shared vision means a situation that works for the clients, and yourself in service to the client. As they advise on a plane, be sure your mask is on first.


Who has been your biggest cheerleader? 

My girls are my greatest fans. And also my task masters, holding me accountable for every goal and ambition I throw out. 


How do you negotiate the balance between life and work when you are the one setting the boundaries?

It’s tough. We need to be accountable to clients. But we are sometimes the only ones who can show up for our families. If we show up 100% for our clients when we can, we can have the comfort of them having our back when we can’t.


If you could tell your younger self one thing about what this professional journey would be like, what would you tell her?

Set a pace you can maintain; a career is not a sprint, it’s a marathon.


How do you make work work for you? 

My work doesn’t always work for me! I am sometimes delivering on a project fee at a lower rate than what I pay my dog walker; too light for work or totally overextended. Sometimes I have people on my team who can’t get the work done fast enough, or don’t have enough to do. Like the stock market, we can’t gauge well on the day to day. The 65-day moving average blends the ups and downs. And as we move into the 10year, and 20year cycles — we see a different story. My friend Danny Green told me — “And later when you look back at it, it looks like a finely crafted story. But at the time, it don’t.”  I am hangin’ in with Joe Walsh till I get there.





Negotiate Everything!


The concept that women are bad at negotiating is a pervasive idea that has been proven to be a total myth. Women are just as persuasive… we just need to use different tactics that align with our authenticity and innate skills. We hosted a webinar with Kathryn Valentine and Sarah Lacy of ChairmanMe to learn how to “Negotiate Like a Girl.” You can watch the full webinar here, but here are some of the highlights.

First, let’s do some arm-chair psychology.  Obviously, this is a far more nuanced conversation but the basics are: girls are raised to take care of people’s feelings, lead with empathy and be people-pleasers. As working professionals, this shows up as internalized fear of being unlikeable and fear of failure, lack of confidence and insecurity about potential negative backlash. The outcome is that women with the same skills and experience are paid less than their male counterparts because  they don’t negotiate for salary and benefit packages at the same rate, leaving them behind at each stage of their career. Overall that can mean they work 8 more years to make up the loss of salary and they could leave up more than $1 million on the table upon retirement.

What’s the solution? Women need to learn how to negotiate for themselves  not using the current model which only works for men. Turns out negotiating like a girl is more successful– for both men and women! There are two ways to do this: Communally and Collaboratively.

Collaborative Negotiation: 

Instead of setting up a scenario where it is you vs. them, come to the negotiation from the point of view of US vs. the problem. It is highly effective and strengthens the relationship by pitting you on the same side. Your success is not taking away anything, it is a win for everyone.

Communal Negotiation Structure:

Take your past accomplishments + your vision of the future for yourself and the company = your ask.

There is a lot more detail on the webinar and Kathryn Valentine gave The Second Shift access to her proprietary negotiation calculator. This handy tool will help you figure out what you should be asking for based on age and salary. Don’t forget, you can use these tips to negotiate more than salary– for a list of 50 things you can negotiate click here. 

ChairmanMe  is generously offering a 20% discount to Second Shift community for their Negotiation course.

The course takes place over 6 weeks with online classes and cohort sessions to level up your self-worth and accountability and set yourself up for success!

If you are interested Click Here and use the code SECONDSHIFT


Negotiate Like A Girl– Learn how to get what you are worth with ChairmanMe

Join Jenny Galluzzo and Sarah Lacy, Founder of ChairmanMe, to learn the art of negotiation. Do you know that women who negotiate salary increases earn more than $1million more over their careers than those who don’t? Stop underselling yourself and join our webinar on January 18th at 11am EST.


ChairmanMe is an online educational platform where badass women support, grow, belong, connect, and discover the tools and the allies to live their best lives. These award-winning courses are taught by the world’s outliers and leaders who are shaping the future of politics, art, science, and business. 

Sarah Lacy, founder and CEO of ChairmanMe, is an award winning investigative journalist, author, serial entrepreneur.  Sarah  is generously offering a 20% discount to Second Shift community for their Negotiation course.

Starting on Jan 24th the course takes place over 6 weeks with online classes and cohort sessions to level up your self-worth and accountability and set yourself up for success!

If you are interested Click Here and use the code SECONDSHIFT

The Great Reimagining!



2021 was dubbed the Great Resignation with 4.5 million workers quitting their jobs in November alone. With so much churn in the labor market it can only mean that 2022 will be a time will be a time of major workforce transformation– a great reimagining of what the workplace looks like from where to when and how we work. Yes, this is stressful and scary, but it’s also a moment of great optimism when we can re-write the rules, focus on how to build a better model by focusing on inclusivity, stickiness and equity.

Jenny and Gina and The Second Shift team are workplace transformation experts who are focused on working women, families, and flexible/remote work environments. We consider 2022 the year when we go from talking to implementing– there is no other choice. Workers preference for freedom, flexibility, and a personalized experience was created during the pandemic and has proven to be successful. There is no going back.



Restructuring to create an integrated and dynamic approach to hiring,  creating a truly hybrid system, while adding incentives and raises to retain and attract relevant talent.  Companies need to shift from structure and process to agility with  33% of global managers expecting to rely on external talent to assist them in this evolution, yet 24% say they are ready to manage that process.

Let us help you embrace flexibility and elastic hiring. When you hire a Second Shift member for a clearly defined role you bring on skills that align with your specific needs to finish projects quickly, efficiently and with the right talent for your exact need, exactly when you need it.

Whether you are a business in transformation, hiring or looking for some advice– let The Second Shift #makeworkworkforyou!

Success Story!



The Client:


Breakthrough M2 is a health and Wellness company focused on a proprietary weight loss and supplements program. The founder wanted to expand her business by creating a franchise sales model. She needed help structuring an incentive driven sales model driven that ensured success for the salespeople and the company while retaining brand control.


The Quote:


“I had not worked with someone like Sandy before and she was great!  I hired her because I didn’t know what I needed and she wasn’t waiting for me to keep telling her what to do.  She gave me ideas, took the lead on looking things up, researching, asking friends for input, and letting me know she was doing a few extra things to add to what we were doing. ”


The Hire: 


Breakthrough M2 hired Sandy Nuwar, an expert in sales and business development with a background in  packaging and cybersecurity start-ups. Even though her experience was not in the wellness space, Sandy understood how to redesign a sales team and create process and procedures to roll out the new model while strategically re-thinking margins and the technology needed to ensure success for the salespeople and the company.



The Quote: 

“The M2 Breakthrough project was a great chance to work on revising a sales structure, marketing and overall strategy. Second Shift allows me the freedom to discover new challenges and think creatively for clients.”
The Second Shift Member Sandy N.



Want your own success story? Post a job now! 


The Second Shift x GroupM Partnership on Parental Leave


Second Shift Co-Founder, Gina Hadley ,and WPP Chief People Officer, Jennifer Remling, “attended” the 10th annual 3% Conference to announce a partnership between our two companies focused on parental leave.


The 3% Movement seeks to bring in more women into creative roles at advertising agencies and is closely aligned to the mission of The Second Shift. Before her move to WPP, Jennifer held the same  role at GroupM (part of the WPP family of agencies) where she and Gina brainstormed  a partnership to bring The Second Shift’s program, Let’s Be Human– Parenthood at Work, to GroupM by creating a best-practices guide to family leave for employees and managers before, during and after parental leave. The Second Shift will also provide fill-ins for employees who have taken parental leave. It’s an exciting time to be making big moves in for working parents!


Watch Jennifer and Gina’s conversation about parental leave and retaining talent in this shifting landscape.


If you would like to learn more about our Let’s Be Human program and how we can help your company navigate parental leave with efficiency, communication, and humanity please reach out to Gina@thesecondshift.com

The Lost Art of Connecting


Social impact communications and marketing strategist Susan McPherson is proud super-connector. She says it took her a long time to realize it was her superpower and figure out how to harness that for her own benefit and to help others as well. She’s written a book, The Lost Art of Connecting, to teach all of us how to intentionally make meaningful connections online and in person and strategically being useful and helpful to others.  In the end, she says, it’s all about helping others and the help will come back to us. Here are some of Susan’s tips from her Gather, Ask, Do method. For the more info you can watch our entire interview and buy her book!


  • Connecting with yourself.
  • Audit your goals– who do you want to connect or re-connect with to help you reach those goals.
  • What is your superpower– How can you be of service.
  • Widen your networks to meet people outside of your comfort zone.


  • Ask meaningful questions of others to find out how you can be helpful to them.
  • Learn to listen carefully


  • Take all of those details and start to find ways to help others and ultimately yourself.
  • Be strategic about it and focus on achieving the goals you set for yourself.



Featured Member: Rachel Brown

Featured Member Rachel Brown is a seasoned digital marketing and communications specialist who is also a holistic nutritionist and yoga instructor and in her free time launched a corporate wellness consultancy. Nothing says Second Shift member like a turning a personal passion  into a side gig turned entrepreneurial venture. Go get it Rachel!
Tell us your story : Who are you and what do you do?


I’m Rachel. I’m a born and bred New Yorker who loves to travel, connect, soak up culture wherever it lives, and spend time in fresh air. My career story isn’t entirely linear. But whose really is? My expertise falls under the umbrella of digital marketing + communications specializing in influencer marketing, content marketing, artist management, corporate communications and public relations. I have 10+ years on the agency side, in addition to regularly volunteering with organizations such as I Give a F*ck, Frontline Foods, etc. where I spearhead strategic VIP/influencer partnerships and grassroots community collaborations. The other hat that I proudly wear is that I’m the co-founder of The Wellness Project NYC, a creative corporate wellness consultancy.

What is your proudest professional accomplishment?



My company: The Wellness Project NYC! When we first launched in 2012, bringing creative holistically focused wellness programming to companies was unheard of. We were early adopters in the space, took on enrollment conversations with confidence, and built a company that allows me to truly connect with thousands of individuals on a daily basis, while getting paid to do so. Along with my co-founder, we self-funded and built a profitable small business that not only changes peoples lives for the better, but we have developed a solid reputation amongst Fortune 500 companies around the world in doing so.

What is the hardest challenge you’ve faced, work-wise?

My conviction to use our collective creative voice with intention and to be a force for positive change is the driving force behind much of my career path and personal journey. My success in building TWP and running global advertising campaigns stems from my ability to delicately balance client expectations, maintaining alignment on business objectives, and producing meaningful, human-centric experiences for the shared end user.  This conviction is perhaps my greatest asset, but also presets me with my greatest challenges. It means that often times, I’m pressed to look deeper at the “why”, not just at the “how”, question the status quo and do things differently — and often times without a roadmap.

How do negotiate the balance between life and work when you are the one setting the boundaries?


I know that when I’m depleted, my work will be too. When I’m feeling personally inspired, connected, confident and healthy, that is the energy I bring to “the office”. The truth is, we don’t have a “work life” and a “home life”. We have one life and who you are in one area of your life will most definitely show up in all areas of your life. To me, boundaries are not something to be ashamed of. They help to bring priorities into focus and hone in on the things we truly want to achieve in life, and are an integral part of managing personal and professional expectations. When things slip up and feel chaotic or out of alignment, I think checking boundaries and priorities is a great first place to look.

How do you make work work for you? 


I connect to the good! At this point in my career, I am so grateful to only work with brands and/or people I feel aligned with. This turns work into a tool for me to learn and grow which tends to be both invigorating and rewarding. Each project and client is different and one of my favorite parts of the journey is to determine where I can bring the most value to the work I’m doing and team I’m collaborating with and lean into those strengths for the good of the greater team, and end deliverable.


The Second Shift Solution



While explaining the exodus of women out of the workforce and how that exacerbates the current labor shortage, U.S. Chamber of Commerce president and CEO Suzanne Clark said “It is one of the biggest problems threatening the country. When demand outpaces supply, then any CEO has got to think about what they’re doing to retain workers, to be sympathetic to their workforce, to be a best-in-class employer—whether that’s wages, benefits, flexible schedules, access to childcare, better training.”

It’s a vicious cycle– without affordable childcare, paid leave and a pathway to better pay and future success, women are leaving the workforce in critical numbers and adding fuel to an already burning fire.

The Second Shift is one solution for companies to employ in their toolbox:

  • We provide opportunities for women to work flexibly and remain in the workforce.
  • We provide fill-ins for parental leaves– a proven way to attract and retain working parents when it costs employers  150% percent of a full-time salary to replace an employee.  
  • We consult with companies on their diversity, flexibility and hybrid work strategies.
  • Our Let’s Be Human: Parenthood at Work platform supports companies by creating ESG groups for parents and training employees and managers on best practices around parental leave.
  • We work with political advocacy organizations to fight for government policy and funding to support working mothers and families.
  • We help many female founded start-ups get off the ground by connecting them with high-level project-based talent to grow and scale quickly.
  • We help women make work work for themselves! 

Paid Leave is Important– Make Some Noise!




Nearly 3 million women dropped out of the workforce in the past year and a half as families were hit the hardest in COVID.  A jobs report that came out last week surprised many who thought back to school would alleviate the child-care burden on mothers and families–but we knew the truth– school is one pillar keeping women in the workforce and without easy access to affordable childcare, universal pre-k and paid leave the balance tips and it falls, primarily and historically, on women.

Our friends at PL +US are pushing for paid leave to be part of the Biden Build Back Better bill and they need our help. The Second Shift community is made up of working women and families who understand first hand the critical need for government policies to help women regain the momentum we’ve lost in the fight toward gender equity in the workforce.  The private sector can’t do it alone, families can’t do it alone– we are the ONLY industrialized nation without paid leave and it’s up to the federal government to show up for women. We need to make some noise so our voices can’t be ignored!


Here’s what to do:

  • Post Post Post!
    •  From IG stories to Twitter to TikTok, every bit helps.
  • Tweet at Members of Congress and TAG them.
    • Especially if you live or know people in key states like Arizona, West Virginia,  New York, Washington, & Oregon.
  • Share your own story and experience with Paid Leave.
  • Be sure to tag @paidleaveus
  • Contact us if you want to do an IG Live or collaborate on content!
  • If you have a podcast or a blog talk about paid leave and encourage your followers to make noise! 


We are doing an event with PL+ US on Oct 26th to walk through what the bill means and why it is so important to speak up, now!

Join us on Zoom: https://bit.ly/pfml-briefing