Featured Member: Alicia King


You may have noticed The Second Shift has a new look and feel and that is due to the help of our mighty team with our newest team member Alicia King! Alicia is a seasoned HR pro who recently started her own DEI consulting business. The secret to our success at The Second Shift is working with our own members– you are the rock fuel to our growth! Alicia joins us with new insights and strategy from both the HR and DEI lens. We can’t thank her enough for helping us to #makeworkworkforyou!


Tell us your work story : Who are you and what do you do?

I consider myself an innovative, dynamic, and strategic human resource practitioner with more than 10 years of specialization in the development and implementation of HR programs, broad experience including recruitment, onboarding, employee and labor relations, career coaching, diversity and inclusion, talent development, succession planning, and organizational design.


What is your proudest professional accomplishment?

I reimagined the talent review cycle for both a Fortune 50 company’s technology division and a leader in the food services industry targeted at retaining 85% of our top talent and increasing our diversity pipeline by 5% for minorities and 5% for women each year.


If you could change one thing about how your given field operates, particularly with regards to women, what would it be, and why?

An overwhelming majority of employees in the human resources field are women. It’s because we are “deemed” nurturing, can handle conflict, and make clear judgements about potential. Yet many HR female leaders are viewed less strategic as their male counterparts. I would redirect HR’s attention and female leaders to be strategic advisors or human capital curators. Our focus would be on adding value to the business from a people and performance perspective and less on tactical aspects of the role.


What advice do you have for other women looking to make a career change but are afraid or lack confidence? How is it on the other side?

My best advice is to not be afraid and to follow your instincts and passion. I graduated from The Ohio State University with a degree in Chemical Engineering. After entering the workforce, I learned that talent management and talent acquisition were my passion through ancillary work. I decided to take a risk and make the career transition. I had to start over by taking a lesser role, but I quickly caught back up and can’t be happier today for pursuing my purpose.


What continues to draw you to your chosen field and what do you hope to accomplish in the years ahead?

I decided on a career in HR because I wanted to be a Human Capital curator. I recently heard this term as someone who develops leaders, hires the best-in-class diverse talent, and builds the employee value proposition (EVP). In the future, I’d like to focus on HR Consultant opportunities and partner with my clients to create talent transformations or visions that are agile, flexible, and responsive.


What is the best piece of professional advice you’ve ever received?

Anyone who knows me knows how much I love Oprah. In a Forbes report, it was said that Oprah has been known to rely on a leadership philosophy that prioritizes people, vision, and values. She is open to new experiences, she is conscientious in everything that she does, and she cares about others beyond her circle…she believes “the greatest discovery of all time is that a person can change [her] future by merely changing [her] attitude.”


If you could tell your younger self one thing about what this professional journey would be like, what would you tell her?

My best advice to my younger self is that your career will not be linear. It’s important to maintain a positive attitude, be flexible and curious, and seek trusted advisors. Change will be constant, but you’ll continue to add to your toolkit if you are excited about new opportunities and welcome challenging roles.

How do you make work work for you? 

I’ve created 5 mantras to make work work for me.

  1. Maintain a positive attitude
  2. Be an innovative and creative visionary
  3. Be authentic and transparent
  4. Value relationships and seek trusted mentors
  5. Be accountable and collaborative

Eating vs. Women’s Cancer with The SEAM!


Join us for our summer webinar brought to you by The SEAM all about using nutrition to prevent and fight off women’s cancers. Amy Epstein, of The Lynne Cohen Foundation for Ovarian Cancer Research and founder of The SEAM podcast, and holistic nutritionist Elissa Goodman will talk about the role food and nutrition plays in boosting our immune system and how that works for women’s unique ecosystems. Timely and important information for every member, at any age!

Monday, July 26th at 2pm EST

Register here!

Childhood Mental Health and Resilience in the Pandemic

In case you missed it– we hosted a webinar with parenting expert and childhood developmental psychologist Dr. Aliza Pressman. The topic was focused on building emotional resilience and treating anxiety as we transition from remote school to offices and summer schedules. You can watch the whole webinar (including some technological hiccups…) here! 

We highly recommend Dr. Aliza’s podcast, Raising Good Humans!

Aliza is also the co-founder of Seedlings Group if you are looking for group or family therapy.



Summer Reading and Listening List!

It’s summer time and our over-worked, over-burdened, over-anxious brains need a break! We’ve compiled a list of books and podcasts that The Second Shift team is looking forward to reading and listening to and we reached out to Zibby Owens, founder of the media company Moms Don’t Have Time To and host of the award winning podcast Moms Don’t Have Time to Read, for her recommendations.  We hope these options give you and sense of respite and joy!
From Zibby:
I know we all have limited time. In fact, I’ve launched a whole business around that theme. As a mom of four kids and a writer myself, I’ve created a media company, Moms Don’t Have Time To which includes three podcasts, a magazine, two books, and other initiatives all based on what moms (and dads and everyone!!) don’t have time for. Reading is at the top of the list! I’ve done over 700 episodes of the award-winning podcast Moms Don’t Have Time to Read Books so when I recommend a book, I really mean it. I hope these stories make your summer even better and that you manage to find time to read or listen to them in the stolen moments you find for yourself in the midst of the craziness. For more, listen to my podcasts or check out my website, zibbyowens.com, for a full list. 
This absolutely gorgeous memoir tracks the journey — emotionally and medically — of a young woman battling cancer, then recovering and traveling across the country. But really it’s about life, perseverance, the community of those battling illness, how cancer affects everything from family, sex, fertility and friendship, and how we all imperfectly muddle through every day, together. A New York Times contributor, Suleika will be a force in the publishing world for years to come.
A beachy read that came out during the pandemic, this novel, set in 2001 right before and after 9/11, is about relationships, loss, ALS, lies, dating, and who people really are. It’s a perfect read for anyone who was a young adult during that time (or wonders what it was like to be one) and have ever dated someone new. Emily Giffin is a bestselling author most known for her debut novel, Something Borrowed.
A light-hearted read that tackles the college admissions scandal and what happens when a marriage hits a major speed bump. By the author of The Devil Wears Prada, this story is about loyalty, marriage, sisterhood, NYC and the suburbs with relatable themes in this smart, funny read.
Author of “Admission” (starring Tina Fey) and the book that became hit show “The Undoing,” Jean Hanff Korelitz’s seventh novel is her best yet. A book within a book, this narrative questions the idea of who really owns the plot of a story. It follows an MFA professor whose student dies before writing the great American novel and what happens when he realizes he has the best plot ever on his hands. But it wasn’t his.
This memoir-in-essays from the former Editor in Chief of Real Simple is laugh-out-loud funny, relatable, poignant, and what any woman needs to read.
Shameless plug for my own book, but these 60+ essays by bestselling and award-winning authors and celebrities like Gretchen Rubin, Chris Bohjalian and Evangeline Lilly tackles five themes moms don’t have time to do: read, eat, have sex, work out, and breathe. While many essays were written during the pandemic and it came out during the pandemic, the short, literary essays aren’t mostly about qurantine. They’re about the day-to-day issues facing all adults today in a relatable, humorous, poignant, one-of-a-kind way. All in snackable form! All proceeds go to Covid research. Check it out in audiobook format too! 

The Second Shift team recommends:

Intern Eleanor Sherline:I have been religiously listening to the Ezra Klein Show (the episode on how to have difficult conversations is incredible) and just finished “Maybe you Should Talk to Someone” by Lori Gottlieb–both the podcast and book touch on super relevant and interesting interpersonal topics.”

DEI Consultant Alicia King: “My summer book is the Bridgerton Collection! I downloaded it this past weekend and can’t wait to get started. “

COO Michelle Pae:  “I have been listening to 70 over 70– it is super earnest and I’m into it. Also Asian Enough just started season 2–it’s great! My list of non-white male authors I have read recently– Crying in HMart (Michelle Zauner), Red at the Bone (Jaqueline Woodson), Homeland Elegies (Ayad Akhtar), Know my Name (Chanel Miller), The Biggest Bluff (non-fiction – I did it as an audiobook, which I enjoyed), Euphoria (Lily King), If I Had Your Face (Frances Cha), Members Only (Sameer Pandya).”

Customer and Member Success Manager Ruth La Roux: “I loved Clothes, clothes, clothes. Music, music, music. Boys, boys, boys-– a rock and roll memoir from a feminist rock n roll icon Viv Albertine.”

Director of Business Development Elizabeth Tooter: suggests “28 Summers as a quintessential summer beach read.”

Pitch Perfect: Chief of Staff


This Pitch jumped out because it’s a perfect combination of enthusiasm, professional detail, personality and specifically references the company and how it is personally and professionally relevant. It won the job and won our appreciation as well!

First let me say I am ecstatic to hear XX exists! I cannot wait to try out a look for a raging (yet stylish) post pandemic party! What a genius idea. I am a seasoned Chief of Staff with over 15 years of experience in operations/project management, event coordination, domestic & international travel planning and executive level support. I’ve worked in a wide range of industries from startups to financial services to creative companies. I have been freelancing since May of 2020 but was previously working almost entirely virtually for a flexible executive search startup (XX) for 5 years.I love the fast paced, varied nature of my work and juggle whatever is handed to me. I am a creative problem solver and tackle strategy with a 360 view of both short term and long term goals. I am both a caretaker and a doer and I’m one of the most loyal employees you will ever meet. I have a no task is too small attitude, but always enjoy a great challenge. I hope we can connect!

Amanda Stoga answered some questions about her winning pitch:

What is your process like for creating a pitch?

I try to first express my true enthusiasm for the company (I still think it’s the coolest idea ever) and then tried to succinctly explain why my skill set is a direct match for the role. No magic potion or anything, however, I do feel like the language and tips you have on your site are helpful to instill confidence in applicants.

What language resonates exactly?

Most helpful to me were the tips you provide before the pitch (no need to address/sign, no need to use lame “look no further” language, reminder not to summarize entire work history, etc).  I have had a profile on The Second Shift for a long time, so you also prompted me to update my profile to keep it current and fresh. 

What tips do you have for other members fr creating a great pitch?
I think a great tip is to create a generalized pitch (which you look at quarterly) and then tailor it as needed to include more specifics as it pertains to the particular role. Starting from scratch every time is inefficient and leaves room for frustration/typos etc. I think trying to include a bit of spunk/personality helps a great deal as well since it’s hard to convey on paper/screen. 

AAPI Heritage Month– How to be an Ally to the AAPI Community.


Our panel discussion on AAPI heritage and hate was a fascinating look at how to stand up for AAPI women in your community and be an ally in the workplace. We were joined by:

  • Esther Pang, board member of Hollaback! an organization that teaches people how to stand up and end harassment.
  • Sung Yeon Choimorrow, Executive Director of NAPAWF (National Asian  Pacific American Women’s Forum) the nation’s only organization dedicated to building power with Asian American Pacific Islander women and girls.
  • Angela Garbes, working motherhood advocate, author of Like a Mother and host of the Double Shift podcast.


Please take the time to watch this hour long conversation about the historical invisibility of AAPI working women and how knowledge and small acts of courage make a big difference!  Thank you to our Head of Product Michelle Pae for moderating the panel and sharing your personal story with us.


With AAPI hate crimes at a historic high, we encourage you to check out these organizations, their resources and make a donation to help their work.

Happy Mother’s Day! Letter from the Founders



When Gina and I launched The Second Shift in 2015 we were told by an advisor who is also a prominent public relations executive that the word “mom” was toxic and would undermine the talent and experience of the women we were trying to help. Basically, the inherent bias against working mothers in corporate America was so strong that even presenting their outstanding resumes would not counteract the prejudice of hiring managers. We were shocked, but not surprised.


What’s very exciting to us in this moment is how far the conversation has come in the past year.  If we can say nothing else positive about 2020, we have COVID-19 to thank for shifting the narrative around the idea of working parents and “moms.” I guess it just takes a global pandemic to really highlight the stark realities of working parents, expose the fault lines and inequities, and force a national reckoning.


Since March 2020, an estimated 1.5 million women have left the workforce– numbers not seen since the 1980s and a huge hit for closing the gender pay gap. Some women were kicked out when jobs were cut, others left because of holes in our social safety net– access to paid leave, affordable child care and the stress of managing remote school. We’ve seen these statistics play out in our own Second Shift membership as women raced to find work in March 2020 only to put aside career ambitions as the pressure of family obligations became too much to balance. Today  1 in 4 women in the US are thinking of downshifting their career trajectories because of burn out.


COVID-19 was like a sucker punch to working mothers. However, as we approach the end of the school year and the economy is poised to roar back to life, there is a light at the end of the tunnel–“mom” is all over the place in the news and cultural conversation and this time we won’t be ignored or  diminished! Everyone has had to deal with the reality of what it means to be a working parent; even if you don’t have kids you’ve seen the effect it’s had on co-workers and understand the complexities and burdens in a way that you may not have otherwise. Who has not seen a child march into a Zoom meeting and demand snacks or had to meet a deadline on a call from the carpool line?


We are enthusiastic about the way companies have learned (or been forced)  to accommodate and provide services for their employees whether it is hybrid work schedules, access to mental health professionals or reimbursing childcare expenses. In fact 83% of employers now say the shift to remote work has been a success for business, even if they don’t intend to keep a fully remote workplace schedule. They all know that talent is going to win and things are not going back to the way they were pre-COVID.  Remember just a short 18 months ago pretending that you had a doctors appointment to attend a parent teacher conference? Employees are now emboldened to ask for what they need and don’t feel the need to hide their parenthood for fear that it will detract or undermine their careers. 


The embrace by the Biden administration of care as a fundamental structure for working parents, from early childhood to elder care, is a recognition of the dire need for women to get back into the workforce and the impossibility of getting back what we’ve lost without a national strategy that includes large-scale funding and assistance. We are proud to work with various organizations who are currently helping to shape policies that will have lasting impact on women today and for future generations to come.  


The Second Shift continues to work hard to keep women in the talent pipeline and to fight for gender equality in leadership and pay. We are grateful for our community and thank you for putting your trust in us over the last year. We look forward to seizing this opportunity for all women! 


Happy Mother’s Day!


Jenny and Gina

AAPI History and Heritage Month Event


In honor of AAPI History and Heritage Month we are hosting a webinar on how to be an ally to AAPI women in your community. This event will bring together leaders focusing on working women and motherhood, anti-bias training and the history of AAPI hate. Led by our own Head of Product Michelle Pae, we expect this event to be one you won’t want to miss.


Wednesday May 12th 1pm EST

Register Here!

How to deal with pesky maskne with HelloAva.




Wellness comes from inside and out– and your skin, from wrinkles to acne, has the ability to affect your mood and confidence. Last week Jenny spoke to HelloAva lead esthetician Kathleen Callahan about skin care tips for mask wearing and how to properly take care of your skin during seasonal changes.

If you have not checked it out, HelloAva is offering The Second Shift members a 20% discount on all of their amazing products and services– see details below.



Women Make Good Decisions and the More Women, the Better the Decisions!


Interesting read from Harvard Business Review about how adding women to the c-suite leads companies to shift they way they make decisions. The good news– the study shows the more women hired the better! Here’s why:

1. Firms become more open to change and less open to risk–leads to management teams embracing transformation without taking huge risks.
2. Firms shifted focus from M&A to R&D– shift from knowledge-buying to knowledge-building strategies.
3. The impact of female appointments was greater when they were not “the only” woman in a particular role– larger shifts in thinking occur when new hires are brought in as small cohorts.

Want to hire more women into your business and transform for the better? Hire through The Second Shift to access top-level female talent for all of your full/ part/ flex hiring needs!