How to Conquer Working and Parenting During Covid




In case you missed it– Second Shift member, client, and founder of Mama Work it, Marisa Lonic, led an inspiring webinar last week about how to shift perspective, carve out personal time and be most productive with you work and family during Covid. As many places move toward a second phase of “lockdown” Marisa offered lots of practical tips about how to survive this winter with sanity and actually set yourself up for success.

Here are some takeaways:

  • Flip the script to a positive narrative by shifting from “get to” vs. “have to”
  • Multitask the mindless. Solo task the mindful
  • Schedule around your non-negotiables. Then add in what’s flexible.

Want to learn more: Watch the entire webinar HERE! 

Marisa published a time management book and scheduler aptly titled Time Momagement and you can purchase it here!


If you want to lend your expertise to our member community you can sign up to do a webinar by emailing us at


Featured Member: Ashley Mann


Tell us your work story : Who are you and what do you do?

I’m a publicist and marketing pro that specializes in telling brand stories in a way that’s authentic and genuine. No sales lingo here! Most importantly, I’m a wife and a mom to two great little kids, Remi (2) and Canon (1).


What is your proudest professional accomplishment?

There are so many client highlights – from getting placements in the New York Times to securing Today Show spots, but my proudest accomplishment overall is how I’ve managed to create a career for myself that allows me to pursue my professional aspirations while reserving space for my number one priority – my family.


What is the hardest challenge you’ve faced, work-wise? 


I was the director of marketing at a fast-growing biotechnology company and traveling every week for work. I had just had my daughter six weeks before and was still recovering from an emergency c-section – already back from maternity leave, in full career mode. I have this vivid memory of sitting in one of those tiny pods at the airport, trying to figure out how to operate my breast pump, dead tired and attempting to catch the last flight home so I could make it back in time to nurse my daughter before bed. In that moment, I asked myself “WHY are you doing this?” and I couldn’t come up with a clear answer. That moment was really the catalyst for me to put a plan in place to step out on my own. It didn’t happen overnight – in fact, it took a few more years and another baby for me to feel confident enough to take the reins. But, from that moment forward, I started laying the bricks and gathering the experiences needed to take the leap. Sometimes our hardest experiences are also those that positively impact our future the most.



What advice do you have for other women looking to make a career change but are afraid or lack confidence? How is it on the other side?

As women, I think lack of confidence is our biggest cumulative issue! Getting over the imposter syndrome and believing in yourself and your abilities is the hardest part. But, as someone once said, if you won’t bet on yourself, who will? Dive deep on the parts that make you the most anxious – either by learning things yourself, or outsourcing them so you can eliminate the blind spots. Hiring a good accountant is a great first step, no matter your industry.


Do you have any advice on how to craft a winning pitch?

Own your personal brand! What makes you unique and different than everyone else pitching the same opportunity? Lean into your experience and relate it to the client’s needs. Also – be engaging and friendly. No one wants to read a blanket pitch –  I never use the same one twice.


What is the best piece of professional advice you’ve ever received?

Start the laundry first. It sounds boring and not career-related at all, but my very first boss gave me this advice and I still think about it when I plan out my day. Basically, it means do all the tasks that require a response from someone else, first. In my industry, that means getting my media pitches out first thing in the morning, because I can be writing a CEO profile or penning social content while I wait for responses to roll in. Optimize your time as much as possible.


How do negotiate the balance between life and work when you are the one setting the boundaries?

You need to set boundaries early and often. My family is my number one priority, full stop. I book my client work around my family needs, which includes a lot of calendar blocking, up-front planning to make sure I’m getting all of my hours in for each client, and support (childcare). Set yourself up for success early by being completely transparent and up-front about your time and how much you have to give to each project. Also, you have to have focused, uninterrupted time to dedicate to your work. It can’t be a half and half thing (at least for me).


How do you make work work for you?

By having clearly defined values, setting expectations up-front and not over-committing. I’ve learned that planning things out ahead of time and keeping my workload manageable is the greatest gift I can give myself!


You can be our Featured Member! Fill out this survey to tell us about yourself, your work and how you shine!

Feature Career Coach: Gabrielle Garofalo


Meet Career Coach, the lovely, Gabrielle Garofalo!
Gabrielle is a certified life coach who helps individuals and companies bare their truths, discover what’s stopping them, and live their wildest dreams. With Gabrielle, clients learn how to activate their desires in the areas of their lives that matter most: health/wellness, joy, sensuality/sex, work-life balance, body image, building wealth, peer pressure, school and career concerns, smashing goals and so much more. She works with businesses and executives to unlock hidden or blocked potential, expose blind spots, discover areas for growth, and overcome challenges with integrity and focus. “Your life is happening every second and I want you to live life fully right now,” she says. 
Get in touch with us to get in touch with Gabrielle. She can’t wait to meet you. Email to #makeworkworkforyou!

Member Webinar: How to Conquer Working AND Parenting During a Pandemic


The pandemic has hit working parents HARD. We’re juggling parent life, work life, fill-in-the-blank life, while trying to maintain our sanity and maybe even homeschool our kids. In this fantastic upcoming webinar, Marisa Lonic, Second Shift member and founder of Mama Work It, will be teaching us practical strategies to feel less stressed and more energized. These strategies will make a difference in the way we parent, the way we work, the way we show up in our relationships, and the way we show up for ourselves.


Join us November 18th! You don’t want to miss this.


‘Register here! 


If you are interested in leading a webinar for your fellow members please reach out to

Women and Work in the Pandemic: A Second Shift Report

From the start, it was clear to us that Covid would have a major impact on our member community because we are working women, the majority of whom are married and have children under 18 years old (including our team). The destructive force of Covid on the lives of working women was confirmed by the recent Lean In/ McKinsey study of Women in the Workplace, which shows 1 in 4 women are considering downshifting or leaving the workforce because of the impact of Covid. Unfortunately this correlates to the trends we see within our community, so we surveyed you to find out why.


Here is what we learned:


Over the past year we tracked a decline in women applying for membership—in April 40% fewer women applied than the same month in 2019. That made sense to us because the world was shutting down and things were unstable. However, in August we saw 62% fewer applications for membership than the previous year. 


This led us to the same conclusion as the Lean In study—that childcare, remote schooling and uncertainty about planning anything in the near term is leading women away from the workforce. Our survey showed 47% of members say remote school is a major factor in their job choices and 56% say the same about childcare. 


The Lean In study found mothers spend 20+ hours a week (or half of a full-time job) on household chores and childcare. That could explain why more than 30% of our members say they passed up a job opportunity because of responsibilities related to Covid. 


All of this is to say that we feel you. The struggle to find work, along with anxiety about taking on anything new, is real. There is so much uncertainty right now but The Second Shift is here to provide projects that will keep you going through these turbulent times. There is good news too—we are seeing more jobs coming in every day. As clients see the benefit of remote work, we are ready to meet their hiring needs with an army of professional remote working pros! 


Thank you to everyone who took the time to fill out our member survey. We wish you all good health.

Featured Member: Amanda Wong



Meet Featured Member Amanda Wong! 


Amanda, tell us about yourself:

I’m a senior advertising and marketing executive who leads strategy, develops content, and drives sales for premium brands.  Most recently I was at WarnerMedia creating award-winning campaigns for advertising clients across all categories, including Amazon, Warner Brothers, PepsiCo, MillerCoors, Geico and P&G.  With 360 expertise across all platforms – TV, digital, social, mobile, experiential, and promotions – I help brands connect with fans, while also driving buzz and revenue for clients. With seasoned experience in managing stakeholder relationships and multi-platform execution on the agency, brand, and client sides, I like to wear all the hats, and get it done from pitch to post.


What is your proudest professional accomplishment?

I have two: 

1) I created a cross-platform promotional campaign for the release of WONDER WOMAN! I was ecstatic to promote a movie with such a positive message about what it is to be a strong, powerful, brave woman. 

2) I saw the need for diversity and inclusion at my company, so I launched a leadership development program called R.I.S.E – Recognize, Invest In, Strengthen and Empower. It was an initiative that provided new employees with access to senior management and mentorship, and it has since been implemented company-wide as an annual event.


What is the hardest challenge you’ve faced, work-wise? 

Due to a merger, there were massive layoffs at my company, and my entire team was eliminated except for me.  I managed to do the job of 6 other people because we still had to meet our client’s expectations.  It was challenging mentally and physically, but the show had to go on.  In the end, our clients were thrilled, so it was worth the sleepless nights.  Being on lean teams has taught me to be scrappy, resourceful, focused, and persistent.


What advice do you have for other women looking to make a career change but are afraid or lack confidence? How is it on the other side?

I would say do the research – network and set up informational interviews to understand the ins and outs of working in a different industry or changing careers.  If you’re passionate, determined, and you’ve done the work, you can make it across any finish line!


Do you have any advice on how to craft a winning pitch?

Use active listening and empathy to truly understand the problem in order to generate a winning solution.  Identify the unique selling proposition, whether you’re pitching an innovative ad campaign or attempting to land a job – what is it about you/your idea that is different from the rest? Also, stand in front of the mirror and practice your pitch!


What continues to draw you to your chosen field and what do you hope to accomplish in the years ahead?

I am passionate about creative that evokes emotion or inspires action.  Marketing is not rocket science, but it can speak to the head and heart.  And being in the world of entertainment media, I’ve seen how enthusiastic fans can be.  I myself am a huge Game of Thrones fan, which led me to travel all over the world to every single filming location! In the years ahead, I want to be a part of a brand that has cultural and social impact. I want to contribute my creativity, passion, and drive for results to a seasoned team of advocates and collaborators.


What is the best piece of professional advice you’ve ever received?

“Choose your boss, not your job.” This is easier said than done, but if you can find a trusted leader who supports, encourages, empowers, and advocates for you, the job will be easy.  Seek out mentors and allies who are good human beings, and build a network that lifts you up so you can pay it forward.


How do negotiate the balance between life and work when you are the one setting the boundaries?

I always find time to exercise.  I set a time every day to turn off the computer and MOVE! Movement can be a run in Central Park or a calming yoga class, but it’s non-negotiable.  Taking care of physical and mental health leads to a successful work / life balance.


If you could tell your younger self one thing about what this professional journey would be like, what would you tell her?

I would tell her: 

1) if a situation, job, or relationship isn’t working for you after you’ve tried to make it work, then gracefully exit. 

2) whenever a door closes, a window opens!

3) girl, invest more in your 401K!


How do you make work work for you? 

I look for inspiration everywhere, practice gratitude often, and find something to be passionate about every day.  Even in the chaos of this unprecedented year, there is goodness in the world!


We want you to be a Featured Member of The Second Shift! Fill this out and tell us all about yourself. 

How You Doin? Member Survey!

We want to hear how you are coping with work and life and remote school and survival and everything… Please take a minute to fill out this survey so we can learn how the pandemic and parenthood is affecting your work life and the choices you are making about your current career path.

Link is HERE! 

Featured Member: Jennifer Owens


Tell us your story : Who are you Jennifer Owens?

I am an editor, writer and producer focused on women, wellness and work. Currently, I co-host The Breadwinners podcast and produce Turnaround Time for the Turnaround Management Association. I also founded thePause newsletter, focused on women’s health. I previously served as SVP of Digital Strategy of and launched Spring.St, the place for smart women. Before that, I served as editorial director of Working Mother Media, and founded the Working Mother Research Institute, home to the Working Mother 100 Best Companies. In 2013, I launched National Flex Day, an annual spotlight on the benefits of flexible and remote work policies for all employees.


What is your proudest professional accomplishment?

Helping to organize the Summit on Working Families with the Obama Administration during my tenure as editorial director of Working Mother Media.


What is the hardest challenge you’ve faced, work-wise?

I think the hardest challenge is the constant hustle to stay upright and moving forward even as the media industry tries its damndest to bring us down!


If you could change one thing about how your given field operates, particularly with regards to women, what would it be, and why?

I would stamp out the rampant ageism that impacts all forms of publishing, especially when it comes to women.


What advice do you have for other women looking to make a career change but are afraid or lack confidence? 

Come talk to me and then get hustling. I think the key is to think “side hustle” at first and to take any opportunity that comes your way to explore a career change, whether it’s through volunteering or consulting. (Keep your day job to pay the bills!)


Do you have any advice on how to craft a winning pitch?

Put yourself in your listener’s shoes. What do they need to know about you and what you do in order to solve their needs?


How do negotiate the balance between life and work when you are the one setting the boundaries?

Right now I’m a big fan of timeboxing to help prioritize and organize how I’m using my time and for what. 


How do you make work work for you? 

I make work work by focusing on the people, topics and formats I’m most interested in. I am most jazzed when someone takes an idea of mine and makes it better — and visa versa. Collaborating in truly supportive fashions to encourage our best selves at home and work is how I like to roll — and it’s the role I like best to play.

Do you want to be our Featured Member? Fill out this survey!! 

Career Coaching Platform is LIVE!


The end of summer and return to school is akin to New Years for working parents. There is so much excitement around new beginnings, but this year feels so different, as it does in every area of life. Instead of focusing on work and encouraging you to get back to a work/life routine, we hope you will double down on yourself and invest time and energy into optimizing your career journey.

Today we are excited to announce the launch of our new career coaching platform where Second Shift expert career coaches offer their services to their fellow members at discounted rates. We’ve received a lot of interest so far and are thrilled to have an opportunity to strengthen our member ecosystem.

Here is how it works:

Unlike our normal process, in this situation interested members are the clients and the coach is the member. This is new for all of us so please have patience, feel free to ask questions and send feedback!
Email if you are interested in being matched with a coach. We will respond with:
  • A list of all of our coaches, profiles and rates.
  • An outline of the steps you need to take post your job, how you will be matched with coaches and the invoicing and billing process.
Looking forward to helping you find a Second Shift member to optimize your career strategy!
This is open to people outside of our member community so please spread the word!