Happy Mother’s Day! Letter from the Founders



When Gina and I launched The Second Shift in 2015 we were told by an advisor who is also a prominent public relations executive that the word “mom” was toxic and would undermine the talent and experience of the women we were trying to help. Basically, the inherent bias against working mothers in corporate America was so strong that even presenting their outstanding resumes would not counteract the prejudice of hiring managers. We were shocked, but not surprised.


What’s very exciting to us in this moment is how far the conversation has come in the past year.  If we can say nothing else positive about 2020, we have COVID-19 to thank for shifting the narrative around the idea of working parents and “moms.” I guess it just takes a global pandemic to really highlight the stark realities of working parents, expose the fault lines and inequities, and force a national reckoning.


Since March 2020, an estimated 1.5 million women have left the workforce– numbers not seen since the 1980s and a huge hit for closing the gender pay gap. Some women were kicked out when jobs were cut, others left because of holes in our social safety net– access to paid leave, affordable child care and the stress of managing remote school. We’ve seen these statistics play out in our own Second Shift membership as women raced to find work in March 2020 only to put aside career ambitions as the pressure of family obligations became too much to balance. Today  1 in 4 women in the US are thinking of downshifting their career trajectories because of burn out.


COVID-19 was like a sucker punch to working mothers. However, as we approach the end of the school year and the economy is poised to roar back to life, there is a light at the end of the tunnel–“mom” is all over the place in the news and cultural conversation and this time we won’t be ignored or  diminished! Everyone has had to deal with the reality of what it means to be a working parent; even if you don’t have kids you’ve seen the effect it’s had on co-workers and understand the complexities and burdens in a way that you may not have otherwise. Who has not seen a child march into a Zoom meeting and demand snacks or had to meet a deadline on a call from the carpool line?


We are enthusiastic about the way companies have learned (or been forced)  to accommodate and provide services for their employees whether it is hybrid work schedules, access to mental health professionals or reimbursing childcare expenses. In fact 83% of employers now say the shift to remote work has been a success for business, even if they don’t intend to keep a fully remote workplace schedule. They all know that talent is going to win and things are not going back to the way they were pre-COVID.  Remember just a short 18 months ago pretending that you had a doctors appointment to attend a parent teacher conference? Employees are now emboldened to ask for what they need and don’t feel the need to hide their parenthood for fear that it will detract or undermine their careers. 


The embrace by the Biden administration of care as a fundamental structure for working parents, from early childhood to elder care, is a recognition of the dire need for women to get back into the workforce and the impossibility of getting back what we’ve lost without a national strategy that includes large-scale funding and assistance. We are proud to work with various organizations who are currently helping to shape policies that will have lasting impact on women today and for future generations to come.  


The Second Shift continues to work hard to keep women in the talent pipeline and to fight for gender equality in leadership and pay. We are grateful for our community and thank you for putting your trust in us over the last year. We look forward to seizing this opportunity for all women! 


Happy Mother’s Day!


Jenny and Gina

AAPI History and Heritage Month Event


In honor of AAPI History and Heritage Month we are hosting a webinar on how to be an ally to AAPI women in your community. This event will bring together leaders focusing on working women and motherhood, anti-bias training and the history of AAPI hate. Led by our own Head of Product Michelle Pae, we expect this event to be one you won’t want to miss.


Wednesday May 12th 1pm EST

Register Here!

How to deal with pesky maskne with HelloAva.




Wellness comes from inside and out– and your skin, from wrinkles to acne, has the ability to affect your mood and confidence. Last week Jenny spoke to HelloAva lead esthetician Kathleen Callahan about skin care tips for mask wearing and how to properly take care of your skin during seasonal changes.

If you have not checked it out, HelloAva is offering The Second Shift members a 20% discount on all of their amazing products and services– see details below.



Women Make Good Decisions and the More Women, the Better the Decisions!


Interesting read from Harvard Business Review about how adding women to the c-suite leads companies to shift they way they make decisions. The good news– the study shows the more women hired the better! Here’s why:

1. Firms become more open to change and less open to risk–leads to management teams embracing transformation without taking huge risks.
2. Firms shifted focus from M&A to R&D– shift from knowledge-buying to knowledge-building strategies.
3. The impact of female appointments was greater when they were not “the only” woman in a particular role– larger shifts in thinking occur when new hires are brought in as small cohorts.

Want to hire more women into your business and transform for the better? Hire through The Second Shift to access top-level female talent for all of your full/ part/ flex hiring needs!

Expert Webinar: Let’s Talk About Maskne



Wellness comprises everything from how we feel to how we see ourselves so if you’re like us, you might be fatigued from the maskne in the mirror.


Our April webinar is focused on skin care with Kathleen Callahan, lead Esthetician at HelloAva, a personalized skin care platform that uses AI to find the right products for your skin type. Kathlees will give a primer on how to deal with pesky maskne so we show up for a new season with a fresh face and a fresh outlook.


Join us April 20th 

12:30-1:30pm EST


Register HERE!

Featured Member: Anna Taylor


Anna Taylor is the head Diversity, Equity and Inclusion for an online gaming and sports betting company. A self-professed community-nurturer who prides herself on relentlessly learning and campaigning for others to expand their own awareness. Anna strongly believes that the impetus to expand our empathy is on all of us as a larger human community.


What is your proudest professional accomplishment?

I think that it is a combination of a lot of little moments. Every time an employee from a marginalized community reaches out and says, “thank you for helping to amplify my voice,” or when an employee tells me they’ve had an “ah-ha” moment as an outcome of DEI programming, or when someone from my team says, “I’m always learning something from our conversations.” 


I am energized when I can facilitate a seat at the table for everyone. I am energized when I can help to create equity that didn’t exist before. I am energized when I know that all of the little actions we do as an organization add up to a big impact for historically underrepresented communities.


What is the hardest challenge you’ve faced, work-wise?

I think being told “no” when I know how important an initiative or practice is to a marginalized community within the organization. In the DEI world, you get a lot of “no’s” until you get some “maybe’s” until you get a “yes.” You have to have grit; you have to learn to accept rejection and you have to get back up and keep fighting for what you know needs to happen.


If you could change one thing about how your given field operates, particularly with regards to women, what would it be, and why?

If I could change something with regard to women, it would be to think about them more intersectionally. We experience interdependent layers of discrimination and privilege, so it’s important to understand how we fully experience societal and organizational advantages in order to dismantle systems of inequality properly.


What advice do you have for other women looking to make a career change but are afraid or lack confidence? 

Don’t give up – I know it can be discouraging. It will likely take you longer than it did to make a lateral homogeneous career shift, due to the nature of moving out of your area of expertise. So in the meantime, level up your skills by taking a class, meet people at industry networking events, join a board, offer your skills to a non-profit. Use the extra time you may have in the job market to bolster what you will bring to the table for your next employer. That way when you DO land your dream job, you’re going in confident with all you’re bringing to the table.


How do you make work work for you? 

Do some soul searching and make sure you deeply understand your work motivation, whether that is salary, flexibility, passion, etc. For me, doing the work I’m passionate about, helps to provide the motivation I need from time to time when I get into a slump. Knowing that the work I do every day makes my organization more equitable and inclusive, is my North Star.


Want to be a Second Shift Featured Member? Fill out this form! 

March is for Menopause



Thank you to Dr. Sarah de la Torre for breaking down everything we need to know about women’s sexual health as we age. Here’s the thing about menopause… it’s a reality for all women and shouldn’t be a mystery or taboo subject. In our March member webinar we discussed menopause, libido, hormone replacement, supplements and products to ease symptoms. It was hugely helpful, interesting and we hope you enjoyed it. Thank you to Joylux, a line of products and supplements for menopausal women,  for sponsoring the program.

If you missed this incredible webinar you can watch it through the link below.

Watch the entire webinar HERE! 

Expert Webinar: Everything Menopause!


Let’s explore our sexual health, especially as we age, with a webinar hosted by Dr. Sarah De La Torre, OB-GYN and sponsored by Joylux, a company making products for menopausal women.

Dr. De La Torre will talk about all things menopause / perimenopause and answer questions about sexual issues and hormone replacement. Nothing is off the table.
Women’s Sexual Health: Solving the Mysteries of Menopause & More
Wednesday, March 10th @ 1:00 pm – 2:00 pm EST

Fuzzy brain? Don’t worry, it’s just stress!


A friend recently made a visit to her Ophthalmologist because her eye was twitching so often she could barely drive. Convinced she had a brain tumor she made an emergency appointment only to be told that no, she was just burnt out.


Sound familiar?  We are nearing the year anniversary of the pandemic and women’s mental health is in a state of crisis. Anxiety, depression, sleep issues– women are burnt out from the constant stress of childcare and work.


In February, we partnered with Alma, a platform that connects people to licensed therapists in the New York metro area, to do a study of our members and what they are feeling right now; unsurprisingly 77% say their mental health has worsened over the past year— the two most common reasons– feeling overwhelmed by work and family.


The Second Shift and Alma hosted a talk with Dr Laura Athey- Lloyd, a clinical psychologist, to normalize what people are feeling, discuss mindful solutions and how to ask for help when you need it.



The need for therapists across the country is outweighing the supply and finding someone to work with can be a difficult and long process. 72% of members surveyed say they would like to hire a therapist but going through the process of finding one feels like too much additional stress. If you are looking to find someone to speak with quickly Alma will do the work for you and connect you directly with a therapist that has time and availability.

Fill out this form to get matched!