The Second Shift x GroupM Partnership on Parental Leave


Second Shift Co-Founder, Gina Hadley ,and WPP Chief People Officer, Jennifer Remling, “attended” the 10th annual 3% Conference to announce a partnership between our two companies focused on parental leave.


The 3% Movement seeks to bring in more women into creative roles at advertising agencies and is closely aligned to the mission of The Second Shift. Before her move to WPP, Jennifer held the same  role at GroupM (part of the WPP family of agencies) where she and Gina brainstormed  a partnership to bring The Second Shift’s program, Let’s Be Human– Parenthood at Work, to GroupM by creating a best-practices guide to family leave for employees and managers before, during and after parental leave. The Second Shift will also provide fill-ins for employees who have taken parental leave. It’s an exciting time to be making big moves in for working parents!


Watch Jennifer and Gina’s conversation about parental leave and retaining talent in this shifting landscape.


If you would like to learn more about our Let’s Be Human program and how we can help your company navigate parental leave with efficiency, communication, and humanity please reach out to