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Network like a pro!
Networking through your own personal connections is the easiest and most efficient way to maintain contacts who already know you and can vouch for you. However, it’s important to extend your reach outside of your own network and there are simple ways to do this using social media and Slack.
Here is a round-up of some basic ways to connect with like minded professional women through simple on-line networking groups.
LinkedIn: https://www.themuse.com/advice/5-ways-to-get-the-most-out-of-linkedin-groups
Facebook: https://www.forbes.com/sites/stephanienewman/2018/07/26/why-you-should-join-these-7-facebook-groups-for-women-entrepreneurs/#2ce20e7314a0
Slack: https://fortune.com/2016/02/09/women-network-slack-group/
Featured Member: Marie Thomasson

The Juggle: Mita Mallick!
It’s not a sprint, it’s a marathon.
Our first feature is Mita Mallick— Head of Diversity and Inclusion and Unilever, mother of 2, wife and our friend. We are thrilled to showcase the many ways she is a total badass. This feature will run weekly and the group of women are a total inspiration!
Excited to share this with you!
The Secret Lives of Working Parents
A note from Jenny:
The idea of normalizing the conversation about parenting in the workplace is very important. A recent personal story written in The Atlantic highlights the importance of candor about the realities of family in the workplace and the lengths people go, ineffectually, to hide one side from the other:
“Why would people do this? Why pretend kids are of “little importance”? When work and parenting seem at odds—because our culture tells us they’re at odds—mothers and fathers feel forced to demonstrate their commitment to one (the work side) by minimizing their concern for the other (the parenting side). They do not want their bosses to think they are anything other than 100 percent committed. “
Employees cannot feel afraid of what might make someone else uncomfortable– aren’t they told by leadership to “bring your whole-self to work?” I am the boss and just this morning I was fearful about revealing a personal detail at work– I realized too late that I booked a meeting with a (female) investor too close to my son’s birthday party. I thought about pretending it was a different conflict but then decided to bring my “whole-self” to the conversation. I owned up to the mistake and the reason why I had to reschedule–it felt scary but freeing to choose to make be bold and vulnerable. Ultimately, if the investor didn’t get it then I don’t want to do business with them.
At The Second Shift, we try to create a world where we don’t compartmentalize life and work. I don’t want my employees to waste time and energy trying to figure out how to make it to ballet or to a doctor appointment with an ill parent. Better they just do their job efficiently and are responsible– I do this myself and need to trust them to be grown ups and do the same.
“Put simply, mothers and fathers ought to come clean about the nature of their lives. We can’t fix problems that we pretend don’t exist; we can’t improve the lot of parents at work if we pretend we aren’t parents.”
Oliver Guide Founders Q and A
Oliver Guide is a crowdsourced travel platform where user share their travel recommendations for the community. It’s founders, Cynthia Pillsbury and Courtney Leary, are two mothers who love to travel with their families and created a platform to aggregate the information and tips they got from friends. In the spirit of celebrating family and travel and our community they are hosting a sweepstakes for our members to win some of their fave travel accessories.
What is Oliver Guide?
A platform for capturing and sharing travel recommendations.
You are both busy mothers with jobs– what inspired you to create this platform?
A need. We were both traveling a lot and asking friends for recommendations on where to stay, eat and what to do as friends and friends of friends are the people we trust the most when it comes to travel. At the same time were being asked to share our travel information which meant that we were going back to old emails and doing a lot of time consuming cutting and pasting. Oliver Guide solves that– once you create a guide, you can share it with others forever. And, you can access travel recommendations from friends with ease.
Cynthia– as a Second Shift member, do you have advice for any other women thinking about standing up a new business venture but feeling overwhelmed?
Remember to have fun with it. If you don’t love it and believe in it, don’t do it. Also, take it one step at a time, remember Rome wasn’t built in a day and often times the best ideas evolve with time, trail and error (yes error!).
What are your favorite travel destinations?
Courtney: Always love France, Santa Barbara and New York, but someplace new is the best.
Cynthia: I have my stand-bys – Vail and Nantucket, but have made a promise to take my children somewhere NEW and different every year. We loved Belize and Laos. Next on the list is (hopefully) Greece for kids and Japan for adults.
Best advice/tip you’ve learned through an Oliver Guide?
Courtney: How to do Art Basel, Miami. It was something overwhelming that turned into absolute fun once I knew what to do!
Cynthia: Traveling with children is not for the faint at heart. I love to go go go, but that does not always work for so we do… a little culture, a little beach (chill time), a little culture, and so on. I also download Google maps before I get to a location and have my Oliver Guide accessible via a screen grab (if I am not able to have cellular) so I have a plan of attack on the days’ activities. |
Flexibility Study Results Are In and It’s Good News For Women!
A new global talent trends study was released by LinkedIn and the among the biggest trends in the workforce is the move toward more flexibility. This is great news for The Second Shift and women! When we launched in 2015 flexibility was seen as something too disruptive and too progressive for many organizations to consider. Today things are rapidly changing as the need to attract and retain talent is a strategic initiative for hiring managers and studies the myriad benefits of a flexible work environment including:
- increased gender diversity
- increased talent retention
- increased innovation
- increased productivity
“According to research by Werk, a people analytics software startup that helps companies improve their flexibility performance, the most in-demand types of flexibility are the ability to work remotely at times while keeping an assigned desk, the autonomy to step away for a few hours for personal reasons, and the freedom to shift hours (e.g., to avoid rush-hour traffic). “
So what’s a business to do if they want to become more flexible and are afraid of disrupting the status quo?
- HR needs to partner with other depts to ensure the right work environment and collaboration/ productivity tools are in place.
- Set defined policies, make sure employees know their options and set clear parameters.
- Train leaders to manage a remote workforce.
- Be adaptable to the needs of employees and re-evaluate your policies to ensure they are meeting your employees needs over time.
The Second Shift has thousands of women looking for just these types of work arrangements and we are happy to fill your open roles and provide a roadmap to hire and back-up your flexible employees!
Pitch Perfect: Head of Product Management
A client is looking for a Head of Product Management who can spin off a new product category and lead eight teams from strategy until launch. Here is a pitch that we thought really hit the mark!
Having built and managed product teams in both small and matrixed organizations, I am keenly aware of what it takes to lead high-performing teams. I would love the opportunity to help XXX scale the XXX platform and marketplace teams to enhance and enrich a very powerful suite of design tools. On XXX Digital Products team, our UX and Interaction designers leveraged components of the IXXX, enabling our platform teams (mobile, web, connected TV, etc) to quickly launch and iterate based on market and customer feedback. My team was then able to pivot from platform work, to focus on enhancing the customer experience and leveraged our user and behavioural data to help inform the next generation of our XXX product. As a product leader, I have found success because I understand the importance of collaboration across functional teams as well as transparency when discussing critical issues and business priorities. My product experience makes me a strong fit for the project and I look forward to discussing the role with you in more detail. Thank you!
Why we like it:
- She responds directly to the job posting
- She is clear about her relevant experience and provides examples
- She shares the secret to her success in similar roles
- The pitch demonstrates that she understands the big picture and would be a good fit for the opportunity
- The pitch is clear and to the point
- She has specific experience with product platform that the job requires.
If you have a question about your pitches you can book time to speak directly with our team during office hours:
The last Monday of the month 12-1pm EST. To book a time email members@thesecondshift.com.
IFund Women x The Second Shift
We know that there are many Second Shift members who have start-up businesses they are looking to grow or dream of one day starting their own business but don’t know how. If that sounds familiar then mark you calendars:
April 25th at 1pmEST we are hosting a webinar with IFundWomen for Second Shift members interested in entrepreneurship and learning how to grow and fund their own businesses.
iFundWomen is the only crowdfunding ecosystem designed specifically for early-stage, female entrepreneurs, providing a platform for women-led businesses to access capital through rewards-based crowdfunding, expert coaching, professional creative production, a collaborative entrepreneur community, and access to industry connections critical to launching and growing businesses.
Join the iFundWomen Coaching Team on April 25th at 1:00 PM EST for this virtual crowdfunding deep-dive, where you will learn:
1. What exactly rewards-based crowdfunding is
2. If you, and your product or service are right for crowdfunding
3. How to plan a successful campaign through the iFundWomen Method, including pitch honing, network mapping, a rewards strategy & a marketing strategy
Register here and you will receive instruction on how join the zoom chat.
https://zoom.us/m…/register/b1177a8e21fbea9966858a512be5123a
So excited for this collaboration and this opportunity for our members!
Featured Member– Lisa Jerles
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