Member Event: Eve Rodsky and Finding Your Unicorn Space




Unicorn Space: the active and open pursuit of self-expression in any form, built on value-based curiosity and purposeful sharing of this pursuit with the world,


What is your Unicorn Space and if you don’t have one, how do you find your inner creativity? That’s the heart of Jenny’s conversation with author Eve Rodsky last month. Eve is the bestselling author of Fair Play and her second book is all about carving out time for yourself to bring joy into your life.

Here is a tip– has nothing to do with children, work, partnership or day-to-day responsibilities.

It starts with curiosity: this could be a recipe you want to try, a game you want to learn or some larger goal oriented pursuit.

The next step is connection: you need to invite people to join you in this endeavor. This could mean to come and eat the meal with you, learn the game together or participate  along your way to achieving your goal.

Finally, completion: Unicorn Space has an ending– you sit and share the meal you cooked, you play the game you learned together or you finally go out and do the larger goal you have been working towards with those who helped you.

This can seem daunting to women where time seems precious and mental load is already heavy– but finding Unicorn Space is a funk buster, an energizer, a mood lifter– and that is vital to your ability to do everything else in your life successfully.

Want to learn more? Watch the entire conversation here

Featured Member: Alison Davis Curry


Tell us your work story : Who are you and what do you do?

I help clients achieve their goals. Sometimes this means creating viable businesses, professionalizing practices, developing client bases or donor pools. Sometimes we are focused on sharing our story with the world; sometimes we need to take a step back and create the business itself. Sometimes clients know what they want, but more often, they know what is missing. I treat every client’s business as if it were my own — one that creates value for me, and my clients, and their clients.


What is your proudest professional accomplishment?

I am most proud that I have been able to be the CEO of my life. I raised my girls myself, giving them the time and attention they deserve, and supporting us all as a single mother.


If you could change one thing about how your given field operates, particularly with regards to women, what would it be, and why?

I don’t see the workplace as male / female, but as inclusive or divisive. Men and women are both capable of being inclusive and divisive. John Hunt talks about creating environments where there is a democracy of ideas. This happens infrequently. But we all know that there is value to being young, freshly out of school, and first generation with new tech platforms. There is also value in wisdom, experience, and institutional knowledge. We can’t have diversity of thought when we don’t have a diverse workforce. The differences between us are strengths. We should not be encouraged to stifle ourselves by all dressing in one uniform; speaking a language of made-up jargon, or worrying more about performative tasks than growth and goals.


Do you have any advice on how to craft a winning pitch?

Focus on the goal, not how you get there. Think about what success looks like, not the tactics. For my clients, the tactics might be a website, PR, social media, events. But these are not goals. The goal — What are we doing here? What does success look like? How will you describe this venture at its maturation point? This is what we need to define in conversation with our clients. A shared vision of success. Once we set the goal, we can set off, tacking as necessary. And please be sure to create an environment for success, one where a shared vision means a situation that works for the clients, and yourself in service to the client. As they advise on a plane, be sure your mask is on first.


Who has been your biggest cheerleader? 

My girls are my greatest fans. And also my task masters, holding me accountable for every goal and ambition I throw out. 


How do you negotiate the balance between life and work when you are the one setting the boundaries?

It’s tough. We need to be accountable to clients. But we are sometimes the only ones who can show up for our families. If we show up 100% for our clients when we can, we can have the comfort of them having our back when we can’t.


If you could tell your younger self one thing about what this professional journey would be like, what would you tell her?

Set a pace you can maintain; a career is not a sprint, it’s a marathon.


How do you make work work for you? 

My work doesn’t always work for me! I am sometimes delivering on a project fee at a lower rate than what I pay my dog walker; too light for work or totally overextended. Sometimes I have people on my team who can’t get the work done fast enough, or don’t have enough to do. Like the stock market, we can’t gauge well on the day to day. The 65-day moving average blends the ups and downs. And as we move into the 10year, and 20year cycles — we see a different story. My friend Danny Green told me — “And later when you look back at it, it looks like a finely crafted story. But at the time, it don’t.”  I am hangin’ in with Joe Walsh till I get there.





Negotiate Everything!


The concept that women are bad at negotiating is a pervasive idea that has been proven to be a total myth. Women are just as persuasive… we just need to use different tactics that align with our authenticity and innate skills. We hosted a webinar with Kathryn Valentine and Sarah Lacy of ChairmanMe to learn how to “Negotiate Like a Girl.” You can watch the full webinar here, but here are some of the highlights.

First, let’s do some arm-chair psychology.  Obviously, this is a far more nuanced conversation but the basics are: girls are raised to take care of people’s feelings, lead with empathy and be people-pleasers. As working professionals, this shows up as internalized fear of being unlikeable and fear of failure, lack of confidence and insecurity about potential negative backlash. The outcome is that women with the same skills and experience are paid less than their male counterparts because  they don’t negotiate for salary and benefit packages at the same rate, leaving them behind at each stage of their career. Overall that can mean they work 8 more years to make up the loss of salary and they could leave up more than $1 million on the table upon retirement.

What’s the solution? Women need to learn how to negotiate for themselves  not using the current model which only works for men. Turns out negotiating like a girl is more successful– for both men and women! There are two ways to do this: Communally and Collaboratively.

Collaborative Negotiation: 

Instead of setting up a scenario where it is you vs. them, come to the negotiation from the point of view of US vs. the problem. It is highly effective and strengthens the relationship by pitting you on the same side. Your success is not taking away anything, it is a win for everyone.

Communal Negotiation Structure:

Take your past accomplishments + your vision of the future for yourself and the company = your ask.

There is a lot more detail on the webinar and Kathryn Valentine gave The Second Shift access to her proprietary negotiation calculator. This handy tool will help you figure out what you should be asking for based on age and salary. Don’t forget, you can use these tips to negotiate more than salary– for a list of 50 things you can negotiate click here. 

ChairmanMe  is generously offering a 20% discount to Second Shift community for their Negotiation course.

The course takes place over 6 weeks with online classes and cohort sessions to level up your self-worth and accountability and set yourself up for success!

If you are interested Click Here and use the code SECONDSHIFT


Negotiate Like A Girl– Learn how to get what you are worth with ChairmanMe

Join Jenny Galluzzo and Sarah Lacy, Founder of ChairmanMe, to learn the art of negotiation. Do you know that women who negotiate salary increases earn more than $1million more over their careers than those who don’t? Stop underselling yourself and join our webinar on January 18th at 11am EST.


ChairmanMe is an online educational platform where badass women support, grow, belong, connect, and discover the tools and the allies to live their best lives. These award-winning courses are taught by the world’s outliers and leaders who are shaping the future of politics, art, science, and business. 

Sarah Lacy, founder and CEO of ChairmanMe, is an award winning investigative journalist, author, serial entrepreneur.  Sarah  is generously offering a 20% discount to Second Shift community for their Negotiation course.

Starting on Jan 24th the course takes place over 6 weeks with online classes and cohort sessions to level up your self-worth and accountability and set yourself up for success!

If you are interested Click Here and use the code SECONDSHIFT

The Great Reimagining!



2021 was dubbed the Great Resignation with 4.5 million workers quitting their jobs in November alone. With so much churn in the labor market it can only mean that 2022 will be a time will be a time of major workforce transformation– a great reimagining of what the workplace looks like from where to when and how we work. Yes, this is stressful and scary, but it’s also a moment of great optimism when we can re-write the rules, focus on how to build a better model by focusing on inclusivity, stickiness and equity.

Jenny and Gina and The Second Shift team are workplace transformation experts who are focused on working women, families, and flexible/remote work environments. We consider 2022 the year when we go from talking to implementing– there is no other choice. Workers preference for freedom, flexibility, and a personalized experience was created during the pandemic and has proven to be successful. There is no going back.



Restructuring to create an integrated and dynamic approach to hiring,  creating a truly hybrid system, while adding incentives and raises to retain and attract relevant talent.  Companies need to shift from structure and process to agility with  33% of global managers expecting to rely on external talent to assist them in this evolution, yet 24% say they are ready to manage that process.

Let us help you embrace flexibility and elastic hiring. When you hire a Second Shift member for a clearly defined role you bring on skills that align with your specific needs to finish projects quickly, efficiently and with the right talent for your exact need, exactly when you need it.

Whether you are a business in transformation, hiring or looking for some advice– let The Second Shift #makeworkworkforyou!

Success Story!



The Client:


Breakthrough M2 is a health and Wellness company focused on a proprietary weight loss and supplements program. The founder wanted to expand her business by creating a franchise sales model. She needed help structuring an incentive driven sales model driven that ensured success for the salespeople and the company while retaining brand control.


The Quote:


“I had not worked with someone like Sandy before and she was great!  I hired her because I didn’t know what I needed and she wasn’t waiting for me to keep telling her what to do.  She gave me ideas, took the lead on looking things up, researching, asking friends for input, and letting me know she was doing a few extra things to add to what we were doing. ”


The Hire: 


Breakthrough M2 hired Sandy Nuwar, an expert in sales and business development with a background in  packaging and cybersecurity start-ups. Even though her experience was not in the wellness space, Sandy understood how to redesign a sales team and create process and procedures to roll out the new model while strategically re-thinking margins and the technology needed to ensure success for the salespeople and the company.



The Quote: 

“The M2 Breakthrough project was a great chance to work on revising a sales structure, marketing and overall strategy. Second Shift allows me the freedom to discover new challenges and think creatively for clients.”
The Second Shift Member Sandy N.



Want your own success story? Post a job now! 


The Second Shift x GroupM Partnership on Parental Leave


Second Shift Co-Founder, Gina Hadley ,and WPP Chief People Officer, Jennifer Remling, “attended” the 10th annual 3% Conference to announce a partnership between our two companies focused on parental leave.


The 3% Movement seeks to bring in more women into creative roles at advertising agencies and is closely aligned to the mission of The Second Shift. Before her move to WPP, Jennifer held the same  role at GroupM (part of the WPP family of agencies) where she and Gina brainstormed  a partnership to bring The Second Shift’s program, Let’s Be Human– Parenthood at Work, to GroupM by creating a best-practices guide to family leave for employees and managers before, during and after parental leave. The Second Shift will also provide fill-ins for employees who have taken parental leave. It’s an exciting time to be making big moves in for working parents!


Watch Jennifer and Gina’s conversation about parental leave and retaining talent in this shifting landscape.


If you would like to learn more about our Let’s Be Human program and how we can help your company navigate parental leave with efficiency, communication, and humanity please reach out to

Mom’s Hierarchy of Needs


The Second Shift hosted a discussion with Leslie Forde, founder of Mom’s Hierarchy of Needs, about how to prioritize self-care and personal relationships while parenting and working. It’s an area many of us struggle with and could use help reprioritizing in our lives!

Leslie is a veteran researcher who uses her skills to help companies learn about what parents, and especially women, want and need. Through her expertise she realized that mom’s have a different set of priorities and need help to define and organize themselves for optimal life, family and work success.

Watch the entire discussion here! 

Paid Leave


The United States is one of eight countries without national paid maternity leave. The Democrats are currently negotiating the Build Back Better bill that includes paid leave, but the benefit is not guaranteed. This bill is vitally important because we’ve seen the cracks that happen when workers need to become caregivers overnight. And this bill is not just for moms– it includes all  child care givers, elder care givers, and all parental leave etc…

We hosted a webinar on this historic moment and how we, as advocates of working families, can help get the bill passed. Our friends at PL +US spoke to us about where the bill is currently and what we can do individually to make noise and make sure lawmakers know how important this is for working women and families. You can watch the entire talk here.

If you would like to know what you can do to spread the word:

  • Call your Senators and Congresspeople.
  • Make noise on twitter using the #savepaidleave and tag Senators Manchin, Schumer and President Biden.
  • Take to IG Live and tell your own story and paid leave journey. 
  • Use your platforms and networks to spread the word far and wide.

Thank you for your help on behalf of the 3million women who left the workforce over the past 18 months,



The Lost Art of Connecting


Social impact communications and marketing strategist Susan McPherson is proud super-connector. She says it took her a long time to realize it was her superpower and figure out how to harness that for her own benefit and to help others as well. She’s written a book, The Lost Art of Connecting, to teach all of us how to intentionally make meaningful connections online and in person and strategically being useful and helpful to others.  In the end, she says, it’s all about helping others and the help will come back to us. Here are some of Susan’s tips from her Gather, Ask, Do method. For the more info you can watch our entire interview and buy her book!


  • Connecting with yourself.
  • Audit your goals– who do you want to connect or re-connect with to help you reach those goals.
  • What is your superpower– How can you be of service.
  • Widen your networks to meet people outside of your comfort zone.


  • Ask meaningful questions of others to find out how you can be helpful to them.
  • Learn to listen carefully


  • Take all of those details and start to find ways to help others and ultimately yourself.
  • Be strategic about it and focus on achieving the goals you set for yourself.