Featured Member: Jennifer Beatty

Tell us your work story : Who are you and what do you do?


I am a seasoned communications leader with skills in corporate communications, investor relations, crisis management and media relations. I have a passion for capital markets and for telling a company’s story to audiences via traditional and digital channels. I enjoy connecting the dots on how a news headline or economic data release could impact financial markets and organizations each day.

What is your proudest professional accomplishment?


Successfully launching an initial public offering (IPO) for a company that was splitting up its businesses.

What is the hardest challenge you’ve faced, work-wise?

The pandemic: Overnight work tripled and work posture changed. Not to mention the additional demands faced with kids home schooling …

What advice do you have for other women looking to make a career change but are afraid or lack confidence? How is it on the other side?

Trust yourself and push yourself towards something new. Ensure you find the right fit culturally as being fulfilled and happy in a career has carryover benefits for your personal life.

Do you have any advice on how to craft a winning pitch?

Be authentic about your experience. Sell yourself more. Try to show your passion for the gig as that will shine through.

What continues to draw you to your chosen field and what do you hope to accomplish in the years ahead?

I’m passionate about telling stories, whether it’s for a company to recruit investors or sell its product. Explaining the hard numbers is required, but the story behind the numbers is what makes people listen.

What is the best piece of professional advice you’ve ever received?


Believe in yourself. Try something new. You’re ready.

How do negotiate the balance between life and work when you are the one setting the boundaries?

To be honest, it has been challenging to manage a good work like balance over the years. Sometimes, you can give more to work and other times, especially during the pandemic and beyond, I’ve found myself needing more time for my personal life. And I’m actively trying to find work situations that allow for that at this point.

If you could tell your younger self one thing about what this professional journey would be like, what would you tell her?

A cliche but oh so true: it’s a marathon, not a sprint. Expect windy roads and dead ends and the need to change course a time or two. But that will ultimately make the journey more rewarding.

How do you make work work for you?


It has been an evolution. Prior to the pandemic, I had a head-down approach to work and outsourced things in my personal life to make the job work. Post pandemic, I can no longer unknown the importance of work flexibility and I’m actively seeking those opportunities that allow me to utilize my skills but in a more flexible operating environment.

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