The New Workplace Model

 

Here’s to hoping the remote workforce is the “new normal.”

Great article on the benefits of embracing remote work when quarantine ends:

 

1. Less time commuting is better for your stress and benefits the environment.

2. Increases productivity of workers!

3. Cleaner and controllable environment for workers.

4. Saves money on transportation, child care and office space.

5. Employees are more satisfied when they have flexibility to work from home.

6. Less sick leave is a cost and time saver.

7. Mental and physical wellness of workers is improved with time to spend on mindful activities.

 

The Second Shift is uniquely positioned to help businesses trying to figure out how to maximize remote work and successfully set up for the new work place model– find us at info@thesecondshift.com

#workfromhome #makeworkworkforyou #remotework #talentinnovation

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Fair Play in Quarantine!

 

Don’t miss this one– Jenny is speaking with Eve Rodsky of Fair Play live in a Luminary discussion about setting priorities and restructuring the division of invisible labor at home and at work during quarantine.

May 13th 5:30-7pm edt

Second Shift members use the code: THESECONDSHIFT to register here!

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How to Support Working Parents

 

Jenny Galluzzo joined Mita Mallick, head of Diversity and Inclusion at Unilever, for a webinar with Mathison, a job marketplace for diverse talent, as part of their inclusive leadership series about supporting working parents during Covid-19 and in the future.

 

You can watch the full video here.

 

The main takeaways are:

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Tips to Manage a Remote Workforce

Last week our amazing COO and Head of Product Michelle Pae did a panel with Luminary about managing a remote workforce. As a veteran of the tech product development world Michelle uniquely understands how to successfully organize, motivate and delivery an on-time product. Here are some take-aways and tips for creating culture including the importance of open and empathetic communication in quarantine.
1. Stand ups— daily quick check ins for daily goal and expectation setting.
2. Zoom fatigue is real— use Slack or calls to avoid virtual burnout
3. Lead with empathy— Ask how your team is doing, listen and respond flexibly based on need.
4. Create culture— Stay connected with ice breakers or cocktail hours.
5. Open communication is key— schedule one-on-ones to understand individual needs and goals.
Here are some other things we learned that are useful for managing remote work in quarantine and at all times.
  • In your one-on-one– ask workers about their bandwidth time-wise and emotionally. See if they have unique circumstance to plan around or if they have the time/ interest in taking on more responsibility.
  • Set clear individual and team goals and expectations.
  • Leave your door open so they can ask for help.
  • Work with your team to creatively problem solve
  • Be transparent and advocate for your team.
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The Future of Work is NOW!

 

We’re at home, we’re productive, and many of us are getting used to it. Will this or something like it become the new reality for business? How much more flexible can the future workforce become? Join my co-founder Gina Breuer Hadley and Techonomy to discuss what a new acceptance of remote, distributed, and on-demand work mean for management and leadership, human resources, enterprise tech, product development, and not least of all, real estate and facilities management?

Friday at 11m EST. Register now!

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Be a Luminary!

 

Our good friends at Luminary are offering Second Shift members a discounted membership to their online community. In the next few weeks we are partnering with them to do skill-building and career advancement discussions featuring our Second Shift team, clients and members!

 

We know that this will be an additive benefit to our regular programming and great way to collaborate with a like-mined group of professional women.  The founder of Luminary, Cate Luzio, is a cheerleader for working women and is excited to extend her platform to support you through these uncertain times. We are excited to showcase our members and their expertise to a wider audience and allow you to stay connected to our community, continue learning and investing in yourself, no matter where you are.

 

Here is the offer:

Digital Membership

  • Access to select Luminary Programming

  • Access to Luminary Members Only App (mobile and desktop)

  • Access to Coveted Luminary Membership Directory

  • Virtual Member Perks for Health & Wellness

  • Once Luminary Headquarters reopens, you will receive a FREE WEEK in our space with the option to upgrade to any of our other membership tiers, including a 15% discount OR a FREE 3-month upgrade to our Community Membership.

           *Available to New Members Only*

Just for The Second Shift:
Option One: Sign up for monthly or annual DIgital Membership by April 20th and receive one free month of digital membership!
Option Two: Sign up for annual membership by April 20th and receive 15% off using the code:SecondShift

Click link to sign up! 

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Remote Work Best Practices

Last week Luminary and The Second Shift hosted a virtual panel on best practices for hiring remote workers. We highlighted our client Eric Hadley and two of our members (Katie Fogarty and Lea Goldman) who worked with Eric on different projects. Lea and Katie had lots of tips for consultants about setting themselves up for success with new clients. 

Our co-founder Jenny talked through the hiring landscape during the shut down and what we are seeing and hearing from clients. Don’t forget,  The Second Shift was built for this– our members are experts at remote working and bring high-level experience to any client engagement. We are leaders in talentinnovation and happy to guide businesses and our members through this new working environment.

See the discussion here and let us makeworkworkforyou

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CARES Act — What You Need to Know!

As consultants, part-timers and freelancers, The Second Shift community is uniquely affected by Covid-19 and the government’s CARES Act response.  There is a lot of confusing information about what we are qualified for and can expect to receive, so we’ve broken it down for you:

 

  • Freelance unemployment insurance is being offered on a large scale. As stipulated in the House bill, it offers freelancers an additional $600 a week in unemployment insurance, bringing weekly payouts to the $800- to $900-a-week range when state benefits are added, to workers including the self-employed, for up to four months.
  • The stimulus package also offers the self-employed and small business owners a $10,000 advance on an Emergency Economic Injury Disaster Loan (EIDL) that does not have to be paid back, even if the borrower does not qualify for an SBA loan. The program provides loans up to $200,000.

 

The Second Shift team is closely monitoring payments from our clients for your work, but we are seeing payment cycles slow down from even our Fortune 100 clients. Because freelancers can be the bottom of the bills to be paid, some organizations are offering grants to tide them over.

 

 

This is just a sample of what resources are available. Here is a great breakdown from the Freelancer’s Union.

The Helm has a write up of emergency resources available for small businesses.

HoneyBook: Self Employed Unemployment and Coronavirus Stimulus Package: Everything You Need to Know

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Pitch Perfect: Marketing Consultant

 

Pitch Perfect Example (Marketing Consultant for Fitness App) 

 

The Job:

Fitness App (launched) looking to hire marketing consultant for 10-15 hours a month to run our social media marketing. Infrastructure (Facebook, Instagram, Twitter, Website, Blog) is in place. Need an experienced and savvy social media marketer to help us with content and SEO. Would work directly with managing member and fitness trainer to develop content to directly influence our marketing campaign and drive sales of the app.

Responsibilities + Deliverables

  • Create a social media strategy for the company that is on brand with the app
  • Direct and manage our content creation every week
  • Curate our social media sites with content (pictures, videos, optimized blog posts)
  • Run specific sale campaigns based on the calendar (i.e cybermonday, holiday workouts, January sales pitches)
  • Communicate with managing member and trainer for deliverables weekly
  • Ideally post content and manage analytics, but not required

 

 

The Pitch: 

Hi there!

I’m qualified to take on this opportunity because it’s exactly what I’ve been doing for a woman-owned business called XXXX, which makes custom merchandise for all industries, including health & wellness. (See an example here: Instagram Account).

I’ve run an influencer campaign with them with zero budget, and have helped them break into B2B sales after always focusing on B2C.

Prior to being a consultant, I lead social media and marketing programs for small startups, as well as for Groupon and Google.

Look forward to learning more!

 

Why We Like It: 

  • Show your real work: The job description asked for someone to run the company’s social media accounts so this member shared a link of the instagram page for the company she’s been consulting for. This provides a visual example of her work and gives her the leg up.
  • Share the value you can bring: This member shares that she led influencer campaigns for zero budget which means that she is scrappy and has the ability to successfully market without a big spend.
  • Be specific with related experience: This role wants someone who has experience in social media and marketing strategy, she not only shares that she has experience in the fitness industry (current role) but also at well-known tech companies including Google and Groupon.
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The Second Shift in Fast Company!

In good company: The Second Shift is one of Fast Company’s 10 Most Innovative Workplace Companies.

#1  Microsoft, #4. Dropbox

#7. THE SECOND SHIFT

For creating flexible gigs for mid-career women

The Second Shift is a small company, but it’s tackling a critical workforce problem: lack of flexible opportunities for women, especially mid-career, when many are assuming primary caregiving responsibilities for children and/or parents. The company connects employers with experienced women to fill in for positions or tackle special projects.

 

We could not have said it better. So proud to be recognized for the work we do and the amazing talent in our Second Shift members!! Keep you the good work and let’s continue to #makeworkworkforyou

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