Featured Member: Ife Obi

 

 

Ife Obi is an optimist, over-achiever, and a realist. She is our Featured Member because she understands that to #makeworkworkforyou,  it’s important to take risks, make bold changes when it isn’t working for you and trust in your own resilience.  

 

Tell us your work story : Who are you and what do you do?

I’ve spent over 15 years in marketing entertainment, consumer products, and services. Always striving for more, I ventured out on my own and started to focus on marketing consulting while opening my own small chain of fitness studios in Brooklyn, NY.

 

What is the hardest challenge you’ve faced, work-wise?

My hardest challenge work-wise was to leave a situation that wasn’t healthy for me and to enter a world of the unknown. I spent a long time in a situation where the environment was toxic but the pay and perks were great. Deciding to leave and take a chance on what’s next, or to stay, make great pay but to give up on my mental well-being was a hard choice to make. But ultimately, in my opinion, it was no longer a choice.

 

What advice do you have for other women looking to make a career change but are afraid or lack confidence? How is it on the other side?

We thrive in environments that excite us. If a job or a career is not serving us any more, it’s time to change. If not, we just grow resentful and it eats away at so many parts of our lives. It’s important to remember that we are extremely resilient. All the work that we put into what we do is not exclusive to one company, or one department, or even one field. We are problem solvers and hard workers. When we make the change, there may be some hurdles but ultimately, we’ll figure it out and get to where we want to be. And with that you’ll find much more happiness and fulfillment.

 

What continues to draw you to your chosen field and what do you hope to accomplish in the years ahead?

I believe marketing is all about solving a problem which is what excites me. How do we get this to be viral? How do we drive more revenue? How do we increase users? It always requires new ways of thinking or new techniques or you will end up falling behind. Marketing is the biggest part of the success of any business, and as a business owner myself, it’s important for me to stay in the know, applying those learnings to my own business.

 

 

How do negotiate the balance between life and work when you are the one setting the boundaries?

 

I still struggle in finding the balance as I’m a workaholic, but I have gotten over the idea that I need to prove myself to anyone. If I’m hired to do a job, then they are confident in me getting the job done. So with that I can work remotely, I can leave the office at 5, I can stay home when I’m sick, I can have my life outside of work…and have no guilt.

 

 

How do you make work work for you? 

I can’t work just to earn. I have to enjoy what I’m doing, learn from what I’m doing, and it has to come with balance and fulfillment. I make sure whatever I do checks all those boxes.

We want YOU to be a Featured Member!

Sign up here: https://www.surveymonkey.com/r/featuredmemberquestionnaire

The Juggle: Nell Diamond

The Juggler: Nell Diamond, Founder and CEO of Hill House Home, a New York based direct-to-consumer home and lifestyle business.

 

ON MORNINGS: My morning always changes depending on what time I set my alarm. Henry usually wakes up somewhere in the 7 o’clock hour, which is great. When he was a newborn, he woke up at the 5 o’clock hour, and that was not great. There’s a huge difference between 5 o’clock and 7 o’clock hour. Our nanny comes around eight thirty, so usually, either Teddy or I will work out in the morning, or we’ll all have breakfast together as a family. Henry really likes to make his own smoothie in the morning, with our supervision. Then, at eight thirty, usually depending on whether Henry has a long way to get dressed or not, I will walk to work through Washington Square Park which is my favorite part of the day. It’s so nice.

 

ON SYSTEMS: I love calendar invites. I think it’s the way to do things. Teddy and I definitely send each other a ton of calendar invites for things we’re doing, including when we’ll be gone for work. Like, lately, Teddy has to be in D.C. a lot for work, so I’ll get a calendar request that I can see on my calendar, reminding me that he’s gone before it actually happens. Other than that, I definitely look at my calendar every night, so that in the morning I’m not surprised by anything. I don’t have to wake up and remember that I have something big that day.

 

I really like the Gmail snooze feature, too. I’ve been using it a lot. So, I use my inbox basically as a to-do list. If it’s in my inbox that means I have to do it. And I hate at the end of the day when I have all of these things left in there that I can’t actually take action on. So if there’s an email that I need to have an internal meeting before I respond to, I’ll snooze it until the day of that meeting, so that I will get to it then, but I don’t have to take up my mental space thinking about it now when there’s nothing I can do about it. Because there are a ton of emails all the time that I can’t act on right away without doing other things, so that’s been really big for me is to snooze emails because I still get through the ones that I get through.

 

And then I really try to always respond to emails that I can respond to in less than a minute. So if the response takes less than a minute, just do it right now.

 

ON BACKUP PLANS: I have a really amazing built-in backup plan: my parents live here. So, there’s definitely been quite a few occasions where I’ve totally misscheduled something and forgotten that both Teddy and I will be at a late meeting until seven thirty or something, and my mom has definitely stepped in. I’ve gotten better at that. I try to look in advance a little bit and know when something is going to be out of the ordinary—that’s where it helps to have a real routine so that I’m not always being surprised and having to recalibrate all the time.

 

ON COUNTING STEPS: I walk home from work which is a really nice wind down time. I track my steps kind of obsessively. So, I use my Fitbit. I try to get 10k a day, which Teddy laughs at because he’s a crazy marathoner so if he goes outside, he gets ten thousand, whereas for me, it’s a journey. I have to be on an epic odyssey to get ten thousand, but I do it. I do it every day.

 

ON ME TIME: At night, I really love to read. I love fiction, so I try to read a little bit, even if it’s just five pages. During the week, I find it really hard to be social and then spend a whole day at work the next day, so we try to keep weekday social or work events to a minimum because it’s just hard to recalibrate the next morning.

 

ON DREAD: I dread being late for work and having to take a cab. I hate it, it starts my whole day off wrong. I hate the feeling of being late, in general.

 

ON A FIVE-YEAR PLAN: As a business, what we’re really hoping is to re-define modern womanhood. And to kind of allow women to consider things like, what color pink piping goes best with the monogram on my bed at the same time as they’re considering what valuation they should give their business, and how much equity they should give away. And we don’t believe that those two things are mutually exclusive and we do believe that this kind of group of women that have become our customers contain multitudes. We want to allow them the space to be all of those things at once, and never the same thing twice. We’re really proud of the community that we’re building, and we’re also proud of how our products speak for themselves, and allow women to speak for themselves at the same time.

 

 

Pitch Perfect: The Not So Perfect Pitch

For Pitch Perfect this month, we are comparing two pitches for the same job and one of them is an example of what NOT to do. 

 

Example of pitch that needs improvement: 

While my extensive marketing background in luxury e-commerce may suit well, my experience is more strategic than daily tactical so my skills overlap your requirements and your nice-to-have with gaps. I’m the right person to help you build out your growth plan, develop strategy and KPIs, write content, find vendors and tools, and identify growth areas for lead gen and sales. I’m not the one to manage the shopify store, place ads, or design graphics. I realize that I’m not an ideal fit to your posting but Second Shift identified our match so I thought I should respond in the event you don’t find the right fit as soon as you hoped.

 

Our feedback: 

  • Stay Positive- When applying for a job, don’t say that you are NOT an ideal fit and that there is likely someone better out there for the role.
  • Tell a Story- Don’t call out the gaps in your experience and that you don’t have ALL the skills they are asking for.
  • Be a Team Player- Sell yourself with your can-do attitude and excitement for new opportunities to learn skills and gain experience. 

 

Example of a good pitch for the same job: 

I am XXX and I am currently the co-founder of an e-commerce site. As we wind down our operations, I am seeking my next role in the design and e-commerce space with a company whose aesthetic inspires me. I hold and MBA as well as over 7 years experience managing e-commerce businesses, but my most recent role is most parallel to this one at XXX.

 

Over the past four years, I built and managed a Shopify website – with a limited budget. As the lead of e-commerce, I’ve learned the ins and outs of the platform, as well as some coding and software integrations that streamlined business. In addition to managing our site (products, collections, homepage, merchandising, etc.) and keeping it fresh, I’ve lead content and marketing initiatives across all other platforms, including social media and email. For these I wear every hat – from photographer to budgeter and planner.

 

A self-starter with various applicable skills, I’d love to discuss this more with you.

 

E-Commerce Manager Job Description and Responsibilities-

The role requires the ability to strategize and execute programs to achieve goals. This includes taking initiative, working with existing retail team, and executing programs from start to finish. In this job you will need the ability to multi-task and manage internal and external resources to successfully bring projects to life. The best team member should have strong visual and communication skills and understand how to prioritize projects. This person must also be a self-starter who has the ability to work well independently and in a team setting (ok if remote)

Managing Products in Shopify

  • Add new products and manage existing products
  • Uploading Pictures
  • Product Description & Dimensions
  • Shopify Tag Management

Merchandising Products and Updating Collections on Shopify

  • Updating Homepage
  • Curated Themes – Product or Inspirational Imagery
  • Test ideas to increase conversions
  • Merchandising/Curation Calendar

Customer Engagement via Social & Email

  • Manage Social Media Accounts
  • Plan daily/weekly campaigns
  • Email Marketing Outreach

 

 

 

Tell Us Your Story!

Featured Member: Cayce Cage

Cayce Cage has built a career around seeing, cultivating, and celebrating other people’s talent, which is why it’s especially nice to be able to celebrate her unique talents as this month’s Featured Member. We love her commitment to others as much as we love her commitment to herself. She is a beacon of respect, support, and enthusiasm in the workplace, which are qualities we value and that lift up everything and everyone.

 

Tell us your work story : Who are you and what do you do?

I am a consultant who specializes in brand building through staffing placement, content creation, training and sales strategies.
 
What is your proudest professional accomplishment?
A 30 year corporate career helping lead and develop people to their potential that became a spring board for me to start my own business.
 
What is the hardest challenge you’ve faced, work-wise?
My hardest challenge was starting a new job, only to find the culture was not the right fit for me.
What advice do you have for other women looking to make a career change but who are afraid or lack confidence? How is it on the other side? 
First, you have to decide what really matters most to you and make that a priority. Once you let go of what you are ‘supposed’ to do or be, it’s very liberating. Then decide what you love doing for work, your passion. Then decide how little money you can live on while you make the transition and find a way to ensure that you have that money for one year while you build your own business. Then hustle, hustle, hustle!
Happiness is not connected to financial income.
 
Do you have any advice on how to craft a winning pitch?
Be yourself and speak your truth. Don’t write what you think they want to hear. Promote your skills and offerings. Have confidence in yourself. You can do this!
 
What continues to draw you to your chosen field and what do you hope to accomplish in the years ahead?
Staffing is where my passion is really based. Helping people find people and helping people grow. I hope to continue to work as a consultant part to full time on a regular basis forever. Maybe write a book…
 
What is the best piece of professional advice you’ve ever received? 
Trust your instincts
 
How do you negotiate the balance between life and work when you’re the one setting the boundaries? 
I make the decisions of balance based on my projects and not taking on too much work that would create an imbalance. Learn when to say ‘no’.
 
If you could tell your younger self one thing about what this professional journey would be like, what would you tell her?
It just keeps getting better!
 
How do you make work work for you?
I have created a business that I can do remotely from anywhere. That’s most important to me.

The Juggle: Lisa Gersh

 

 

THE JUGGLER: Lisa Gersh

HER JOB: Member of the Board Hasbro, Establishment Labs, Popsugar and The Second Shift

MARRIED FOR: 13

NUMBER OF KIDS: Two daughters age 22 and 28.  

 

ON LIFE STAGES: So much depends on your stage of life. Right? There’s one stage where your kids are little, and they’re in school, and you’re working, and going back-and-forth, and trying to figure it all out. That stage is pretty defined. I think it’s more defined than other stages where, you are really busy and you don’t have kids in your life and you’re trying to figure out how to organize with your spouse, and your job, and his job. Maybe it’s just the grass is greener on the other side. But when you look back and say, How did I get through that period of time when I had little kids and a job? I think you get through it by going to work, and coming home, and being with your kids. And that’s pretty much what I always did.

 

ON PUSHBACK: I got the most pushback from my oldest daughter. I wasn’t necessarily committed to going back to work right away. After I had her, I really wanted to be home. I think I made that clear to her, and I ended up getting more pushback. But, when my second child was born, work was not a question, it was just something that was part of her life. She was born in February, and I went back quickly, and then took time over the summer to be with her.

 

But I did get pushback from her about why. So I think it’s important to talk to your children about what you do. You want them to know that you love what you do, because if you don’t love what you do, why are you leaving them every day? 

 

ON THE DAYS BEFORE SMART PHONES AND AMAZON: I remember with Maddie, I got asked to be the first grade mom; this was a real challenge because there was no internet, no email. I’m the first grade mom; how am I communicating with all these mothers with no email? I would literally write a memo, have it printed, and send it to school for them to give them out. It’s crazy to think about it, but there was no easy way to communicate with the group. So, obviously, that part was a lot harder.

 

I also think about the fact that, when I was a lawyer in the beginning, you couldn’t go home and work on a document because that’s not how it worked. There was a word processing center at the law firm and you stayed until the document was done. That said, today it’s really hard for working moms to disconnect; they think they’re disconnected and they think their kids don’t know, but their kids know.

 

One time, I was at one of Samantha’s soccer games—I drove all the way to Staten Island from New York City to go watch her play—and I said, Oh wow, Sammy, that was a great game. And she said, How would you know? You were on your phone the whole time. You don’t even think they’re watching you, but they’re watching you every minute. She’s in the middle of a soccer game and she knows I’m not watching.

 

ON SUPPORT SYSTEMS: My mother was quite available when my children were younger. She lives in New York City and would come over a lot and put the kids to bed if I was stuck in the word processing center. I had a babysitter, too, who, if I was stuck, would stay late. My children’s dad was more traditional and thought it was my job and that he didn’t really have to make any commitments. On the other hand, when he was around, he was fantastic. So there was a healthy balance of parents. But I think you have to rely on your family a lot. When people who have kids tell me they are moving away from their parents, I’m like, don’t do it. You’re going to want them.

 

ON THE SANCTITY OF TIME: You really have to prioritize because things just get away from you otherwise. So, I always hate doing anything on Sunday nights; I like to take Sunday nights and make sure my week is completely organized, and that everything I’m spending time on is something that’s important to me and that’s going to make a difference.

 

The biggest luxury today is time. And I hate wasting it. I’m trying really hard to not be a slave to email. And what I mean by that is not letting someone else control your life by shooting you email. Because if you’re a compulsive-type, like I am, and feel the need to empty your email box all the time, then you can spend your life doing that, and not doing the things that are really going to make a difference.

 

The other thing that’s important to me at the beginning of the week is to make sure my workouts are organized so I know which days I’m doing what. That’s on the top of my list because I need to work out in the morning and if I don’t organize that like a week in advance then that doesn’t happen. 

 

ON BEING SUPERMOM: It took me a while to figure out that there were going to be situations where I wasn’t going to be supermom, and I had to try to give myself a break about it. It’s just a moment in time, and then it’s the next moment. If you prioritize and you enjoy being with your children, you’re going to find that time again. It’s not about, did I do it every single day; it’s cumulative: Was I able to be there for my children? It’s not a sprint, it’s a marathon. It’s a life. 

 

Read about how Lisa combats the “Sunday scaries” as part of our Juggle partnership with PureWow!

 

The Second Shift and Microsoft take on the “gig economy!”

 

Microsoft was one of the first employee partners we had at The Second Shift, hiring one of our members even before we had the site up and running. And in the years that we have been working together, the “gig economy” team has gone from a few visionaries to an entire cross functional team dedicated to leaning into the freelance economy.

 

When this team asked our co-founder Gina to speak at their Future to Work conference earlier this month she used it as an opportunity to introduce more than 400 employees and partners to The Second Shift and our incredible members. To balance out a day filled with research presentations and panel discussions on productivity, Gina told the story of Marie Thomasson, who found a way to balance her career and life as a single mom of twins with the remote work she did for Microsoft over almost two years. Using this real life example, the audience was given insight into why our members work this way and how valuable they can be to full-time employees.  

 

We are thrilled to be a part of the company wide program that will be rolled out at Microsoft and hope to bring you lots and lots of opportunities!

Featured Member: Jennifer Lazarus

Tell us your work story: Who are you and what do you do? 

 

I am a seasoned digital media professional with 15+ years in content and social media creation and strategy in both the health and wellness and lifestyle categories. I have a proven track record for growing audiences and building retention with unique content and marketing campaigns that bring energy to brands and reach target audiences wherever they are. In my role as Chief Digital Officer, I achieved a 300% growth in audience and revenue for the core digital products while simultaneously building out social media platforms from infancy through maturity, eventually reaching over 1 million engaged users.

 

What is your proudest professional accomplishment?

 

In 2013, I was recognized by Folio magazine among the 100 Most Innovative and Influential Professionals in Magazine Media.

 

What is the hardest challenge you’ve faced, work-wise?

 

The hardest (and most disheartening) challenge I have ever faced was in the earlier days of my career when I encountered women who wanted to hold me back instead of lift me up. I vowed to never repeat history and have made this a focus of any management position I’ve held.

 

If you could change one thing about how your given field operates, particularly with regards to women, what would it be and why?

 

I would want to see more women at the top — in the C-Suite — or seated at the table making big strategy decisions. Women are critical thinkers when it comes to dissecting and understanding audience, and delivering key content to those audiences. In my field, it all comes down to this and we just don’t see enough women filling these roles at big digital media companies. 

 

What advice do you have for other women looking to make a career change but who are afraid or lack confidence? How is it on the other side? 

 

Believe that you are as capable as anyone else who has done the same. It’s not an easy road, but you have what it takes. 

 

Do you have any advice on how to craft a winning pitch?

 

My approach, for better or for worse, is honesty. In other words, I tell them what I know how to do well and I try to never overreach.   

 

What continues to draw you to your chosen field and what do you hope to accomplish in the years ahead?

 

In my field (Digital Media), you are forced to keep up with the latest on everything — so it keeps your mind sharp and au courant. It can also be dizzying. 

 

What is the best piece of professional advice you’ve ever received? 

 

Don’t let perfect be the enemy of good (because I could).  

 

Who has been your biggest cheerleader / supporter / mentor?

 

My biggest supporter was my boss of 12+ years who was the president and CEO of the company. He always believed in me, and promoted me at a very young age. He encouraged my ideas and believed in my abilities. With his confidence and support, I felt like I could do anything, truly. I was very lucky to have him as my ally for so long, and because of him, I had many successes.

 

How do you negotiate the balance between life and work when you’re the one setting the boundaries? 

 

This is the toughest challenge and I have to admit I am not so great about it, as hard as I try. I do create a schedule for myself while my kids are in school so I am available after school and in the evenings, but this can sometimes be impossible. I try my best, and hope it all evens out in the end. I don’t know any working parent who doesn’t struggle with this. 

 

If you could tell your younger self one thing about what this professional journey would be like, what would you tell her? 

 

Be prepared for a winding path, and all the challenges that come along with it. And, stop worrying so much. 

 

How do you make work work for you?

 

I have to like what I am doing enough to make it work for me, otherwise, no matter what I do it simply won’t work. 

Want to be a Featured Member? Fill this out to be considered!

Pitch Perfect: Chief Development Officer

 

Why this is the Perfect Pitch: 

  • This candidate’s excitement for the company’s mission jump off the page!
  • She shares why SHE is the right person for this role and how she can personally make an impact.
  • She gives real-life examples that show her expertise, skillset, and personal passion that make her the perfect fit for this opportunity.

Pitch: 

I’m very interested in serving as XXX next Chief Development Officer. The mission of the organization is one that I care deeply about and the role dovetails perfectly with my professional experiences and demonstrated skill set, both of which will allow me to make an immediate and positive impact.  Please allow me to tell you why.

I’ve been developing corporate social responsibility programs anchored in educational advocacy for many years. Ensuring programs are fully funded either by corporate partnerships, high-net worth individuals, foundations, or donors who simply mail in $10 a month faithfully, has been a cornerstone of my work. My successes are the result of two key strengths: my ability to develop, nurture, and sustain relationships; and my ability to convey my passion for a cause to others.

Beyond my professional experiences in this area, I’m also an elected official to the Community Education Council representing Manhattan’s District 2. In my capacity as a school board member, I co-founded a Community Engagement Program and launched an initiative that provides students in transitional housing access to free laundry services.

I’m well versed in liaising with board members, C-suite officers, corporate partners, foundations, and high net-worth individuals, among others.  I’m excited by the prospect of applying my expertise to XX as you continue to expand your reach and impact in the years ahead. Thank you for your consideration and I look forward to hearing from you soon.

Chief Development Officer Job Description Overview: 

XXX is looking for a senior development professional to help us grow and sustain an innovative portfolio of work to enhance the English proficiency and literacy skills of low-income and immigrant parents and build their capacity to promote their children’s early learning, social-emotional growth, and school readiness. Last year, we served 722 adults and 594 children with intensive classes and reading promotion workshops. We have ambitious plans to expand.

Primary Responsibilities: 

  • Establish and execute strategies to raise funds to meet our revenue goals
  • Focus on institutional donors: apply for grants, sponsorships, and develop non-traditional revenue sources to meet annual goals
  • Engage and support the Board of Directors in their role as fundraisers and brand ambassadors
  • Oversee all other fundraising, cultivation, and stewardship activities including an individual giving program, an annual gala, and several smaller events
  • Set the strategic direction and oversee all communications to achieve our revenue goals
  • Supervise three staff
  • Report to the CEO

Featured Member: Lisa Strong

Lisa M. Strong never stops moving forward. Seemingly indefatigable, she embraces all of the opportunities each phase of her life brings, welcoming the journey and throwing herself headlong into the moment. A multiple-marathoner, she is on the long run when it comes to her career as well, navigating each leg of the race with grace, perspective, and agility, which is why we’ve chosen her as this month’s Featured Member
 
Tell us your work story : Who are you and what do you do?
I graduated with a BS in Marketing and International Business, and started my career in retail management with Walmart Stores, Inc. I then utilized my CPG and management experience at one of the original “big data” companies, Information Resources, Inc, where I assumed an international project management role. During this time I earned my MBA with a concentration in HR Management. I took a career break while raising my family, and was able to take on several volunteer opportunities, including establishing a 5K fundraising race for the local PTA. During my pause, I also ran several marathons and served as Vice President of the booster club for my daughter’s gymnastics team. In 2015, I went back to part-time retail work at The Runner’s Edge, a local run specialty store. I recently completed a course in Agile project management and am currently looking to re-enter the workforce full-time. I am seeking a position at a company with a mission to create positive change in the world.
 
What is your proudest professional accomplishment?
My proudest professional accomplishment is the role I played in the creation and implementation of a new user interface for our database department at IRI. I was chosen to be part of a project team whose charge was to migrate our legacy mainframe system to a Windows-based relational database. I represented my department and worked as part of a cross-functional team to design, develop, and implement the new system at home, as well as in our European offices. It was very satisfying to know that I was part of the project that would bring our clients more accurate data, our company greater efficiency, and our workforce better job satisfaction.
 
What is the hardest challenge you’ve faced, work-wise?
The hardest challenge I’ve faced work-wise was the decision to take a break to stay home after having my first child. I had been intent on going back to work after maternity leave. I loved my job and was experiencing great success. However, at that time, maternity leave was not very long, and most companies were reluctant to allow flex time/work-from-home/job sharing arrangements. I was in the fortunate position to be able to afford to stay home and enjoy time raising my baby (eventually babies). Giving up a blossoming career at a company I loved was a very hard choice. But I wouldn’t change a thing.
 
If you could change one thing about how your given field operates, particularly with regards to women, what would it be and why?
Historically, upper-level management positions have gone to men, especially in marketing/advertising/technology fields. Things are changing, but it is still a bit of a “boys club” atmosphere at the highest levels. I would like to see women selected and promoted and put on track for C-suite positions. I would also like to see board of directors with more gender equality (not just women, but people of color, and gender non-conforming individuals as well).
 
What advice do you have for other women looking to make a career change but who are afraid or lack confidence? How is it on the other side? 
My advice is to do research up front. Identify companies that are friendly towards women in the workplace, and who have programs in place to help you re-launch after a break from the workforce. Identify the skills you have and take a class or workshop to bring them up-to-date. Becoming current will boost your confidence. Talk to friends and coworkers. Ask them what they see in you, and have them identify your positive qualities/skills. This will help boost your confidence, and will give you an idea of how others see you, which can be used to identify jobs that may be a good fit. I’m still looking for my re-launch opportunity, so I cannot yet comment of how it is on the “other side”.
 
Do you have any advice on how to craft a winning pitch?
Be succinct, be honest, be yourself.
 
What continues to draw you to your chosen field and what do you hope to accomplish in the years ahead?
I enjoy helping people through connection, communication, and positive experiences. Those are the things that draw me to my field. In the years ahead, I hope to find a position doing meaningful work at a company whose mission is to improve the world in a positive and lasting way.
 
What is the best piece of professional advice you’ve ever received? 
Find a mentor, challenge yourself, and don’t be afraid to ask for help.
 
Who has been your biggest cheerleader / supporter / mentor?
Helene Silverman at IRI was my first real mentor.
 
How do you negotiate the balance between life and work when you’re the one setting the boundaries? 
Understand that there will be compromises, but one should never eclipse the other. Sometimes work will be the main focus, but over time that should balance out with family and life.
 
If you could tell your younger self one thing about what this professional journey would be like, what would you tell her? 
Build a vast network full of interesting people from all aspects of your life/journey. They will be your biggest resource and support system for the duration of your working life.
 
How do you make work work for you?
I find a job that I love and it doesn’t seem like work. If you view work as a positive part of your everyday life, it won’t seem like an imposition.