Must Read: Here’s the Plan… by Allyson Downey

Allyson Downey is an entrepreneur, MBA, writer, and parent. She is also the author of the book Here’s the Plan: Your Practical, Tactical Guide to Advancing Your Career During Pregnancy and Parenthood, the pregnancy and parenting guide to your professional life. Consider this like your work/life bible for expecting and pre-expecting parents. 

What inspired you to write this book and why did you think it was important?

The inspiration was two-fold. First, I was running a start-up that was focused on bringing trusted advice to new and expecting parents, and a friend who worked in book publishing approached me about writing a book.  weeSpring helps parents find the best baby and kids’ gear by making it easy to find out their friends’ must-haves and don’t-buys, but I knew immediately that I didn’t want to write a book about baby gear. (Honestly, I wouldn’t want to read that book, let alone write it.)

I thought about what was missing in the bookstores—what was book I would have wanted when I was having a baby? I had this terrible experience with pregnancy discrimination and was sidelined out of my job, and I remembered scouring the internet for advice on what to do.  I had a zillion questions back then: how and when should I discuss my pregnancy with clients? How do you hire a nanny? What about interviewing while pregnant? What do you do if you feel you’re being discriminated against?

As part of my research for the book, I interviewed almost 75 successful women about how they steered their careers through pregnancy and parenthood, and I compiled all of their advice together in a book that takes you from positive pregnancy test all the way to juggling a pre-schooler’s schedule with your own.

There is a lot of news every day about women leaving the workforce and creating more gender diverse workplaces.  Do you think there is real change happening or just talk?

I think it’s both: we’re seeing tremendous strides, but I often wonder about what the culture is in these environments that have enacted really progressive policies. I firmly believe that policies get you nowhere unless there’s concerted organization-wide effort to drive inclusion.

When I was in business school, I took a class that dove into “green-washing”: when companies issue press releases that trumpet their commitment to the environment through some initiative or another, yet it’s just a surface tactic, and behind the scenes, they’re engaging in the same-old-same-old.  Like companies that say they’re offsetting the carbon footprint of their employees’ air travel, but they don’t count the executives’ private jet usage as part of that.

I worry that there’s a lot of family-washing going on: companies crowing about their new and generous policies, yet if you were to look closely at their metrics, you’d find that they’ve never promoted a woman while she was pregnant.

It’s a tricky subject to speak about women and parenting and work, but do you think this is an issue that is gender specific and how does that impact the choices that women specifically have to make in their lives?

Yes. Yes yes yes yes yes.

I love that we’re seeing companies talk about parental leave—and in New York State and California and the other states that have enacted changes, the term “parental leave” is the norm.  But I think most people still internalize leave after the birth of a child as maternity leave.

It’s doubly destructive for women: first, they’re essentially walking around their workplaces wearing a fluorescent sticker that reads “may take three months off in the near future.”  And that’s not a sticker that’s applied to men, even though under FMLA, they’re equally entitled to take three months off.  Even the most egalitarian, feminist managers fall prey to unconscious bias.

And meanwhile, while dads are in the office for those three months getting more experienced at their jobs, moms are spending three months becoming experts in soothing a baby and dealing with the administrivia of family life. That expertise is a burden: when they go back to work, they’re simply better at that stuff, and they wind up carrying that mantle.  This happens even in families where dads are eager and enthusiastic co-parents; even with the best intentions, these habits form.

I hate to be a downer, but I don’t think we’ll see much change until we see dads taking the same amount of leave as moms.

What’s your take on “having it all” and “leaning in”?

First, let me say that I have tremendous admiration for both Anne-Marie Slaughter and Sheryl Sandberg.  I agree with both of them: our current system is terrible and doesn’t set women up for success, and women should take responsibility for their own destiny and not give up, despite how lacking the system is.

One of my favorite quotes from Here’s the Plan is “Some days I am a great doctor. Some days I am a great mom. They are never the same day.” That embodies so clearly for me the struggle that women face—yes, having it all feels impossible, but only if you aren’t willing to change your framework on what “it all” means. I hate talking about work life balance, because it implies to me a tightrope, and you’re teetering along while trying to stay in perfect balance all the time. I don’t think it’s possible to achieve daily balance—but I do believe that if you zoom out and try and achieve balance on a weekly or even monthly scale, it’s a lot more manageable. So some weeks, you’re great at your job, and maybe you miss bedtime more than you make it.  And some weeks, you duck out of the office early to pick your kids up from pre-school and go to the zoo on impulse.   You can still be really, really good at both things (a great employee and a great mother)—even if you may not feel like you can get an A+ on both on the same day.

The Great Jane!

Our friends at Modern Nomad and HeyMama are hosting The Great Jane, an incredible weekend retreat in Ojai May 20-22nd. 
We are thrilled to be invited to speak about creating a new paradigm of work and the reality of creating a freelance career. Please check it out and come join us! Will be a small group with lots of creative activities, interesting conversation and amazing food– what more do you want??

Here’s the low down: 

The Great Jane is a retreat weekend of mentorship, sharing, and balance, held in picturesque Ojai Valley, set just outside of Santa Barbara. The retreat is small in format, designed to be intimate so that it’s simultaneously a networking opportunity, a chance to unwind and unplug, and a chance to have a really meaningful conversation. 

Here are some highlights:

Manicures with our friends from tenoverten, bolly rolling with expert Lauren Roxburgh and a panel hosted by Amanda de Cadanet, of The Conversation, with inspiring women entrepreneurs, including Drybar founder Alli Webb, trend expert Jane Buckingham, Sweet William owner Bronagh Staley, artist and designer Beatrice Valenzuela, and Moon Juice founder Amanda Chantal Bacon, among others. These mamas will candidly share their challenges and successes and answer your questions post-panel.

Checkout our three days of programming here to get a sense of how special this weekend will be: http://www.thegreatjane.com/the-schedule/

Where: Thacher House, Ojai Valley

When: Friday, 5/20 – Sunday, 5/22

For ticket info go to: www.thegreatjane.com/tickets

Tax Time Tips

It’s hard to believe but it is nearly April and only a few days away from the deadline to file your taxes (this year it is April 18th.) The NY Times recently had a great primer on tax tips for the gig economy. This is a MUST READ for all Second Shift members; it walks through all sorts of complicated deductions and tax structures and payments. One great tip to be organized about your deductible expense is to use a dedicated credit card and checking account for all business related expenses. 

Here is another resource highlighted in the article;

QuickBooks Self-Employed, an accounting program and app, recently introduced a new automatic mileage-tracking feature. And Xero Tax Touchis an app that helps on-demand workers keep track of their incomes and expenses on the go. The information can be transferred to a Schedule C at the end of the year.

Don’t know what a Schedule C is? you got a lot of work to do in the next 2 weeks!! 

Why do women leave?

The Harvard Business Review did a study on why women in their 30′s leave the workforce. Top answers:

1. New Job

2. Not enough opportunity here. 

3. Work is not that interesting

4. imbalance between pay and time at work

5. Starting a family

The researchers assumed #5 ie: work/life balance would be the top reason and were surprised by the results. Here at the Second Shift we think pay and opportunity play into people leaving, yes, but the underlying cause is family pressure. Working a full time job and taking care of your young family puts enormous pressure on working women in their 30s. If they see that they are not advancing because family needs, and their pay is lower than they think they deserve, and the opportunity for advancement is not there– then the emotional and financial calculation for staying tips the delicate work/life balance and drives them from the office.  

https://hbr.org/2016/03/why-so-many-thirtysomething-women-are-leaving-your-company

Go Etsy!!

Yay Etsy! The company announced gender blind 26 week paid maternity leave over the first 2 years of a child’s birth or adoption Etsy joins other companies such Netflix, Microsoft, Adobe, Google, and Facebook, all of which are trying to make up for the lack of support the federal government has shown for any mandated leave policy.  You had us at homemade Ninjago party supplies… but now the love is official! https://medium.com/@julietgorman/5-facts-that-support-gender-blind-parental-leave-3b4a7dbe3b3b#.tieuoffb3

Listen Up!

We are so into the podcast BroadMic founded by  angel investor Sara Weinheimer and hosted by author, speaker and strategist Kelly Hoey. Just finished the episode featuring Second Shift friend Joanne Wilson aka GothamGal. Joanne gives entrepreneurs (including us) no bs advice for women in business that’s smart and inspirational. Go listen and subscribe to the show – we will be doing a featured segment in the next season!!!  Our new favorite line is from Joanne on the episode linked below “happy families, happy workers, better businesses.” We could not agree more!
https://soundcloud.com/broadmic-781817209/5-the-no-bs-angel-investor

Girl Power!

Today is International Women’s Day. This year the focus is gender pay parity. Obviously this is a very important cause and one that we truly believe in at The Second Shift. While our main focus is on jobs and creating flexibility in the workforce to accommodate the needs of working women, we stand behing anything that fights barriers to the success of all women.

Here is a scary stat:

The World Economic Forum predicted in 2014 that it would take until 2095 to achieve global gender parity. Then one year later in 2015, they estimated that a slowdown in the already glacial pace of progress meant the gender gap wouldn’t close entirely until 2133.

What can you do? Stand up and take the #PledgeForParity.

“Everyone – men and women – can pledge to take a concrete step to help achieve gender parity more quickly – whether to help women and girls achieve their ambitions, call for gender-balanced leadership, respect and value difference, develop more inclusive and flexible cultures or root out workplace bias. Each of us can be a leader within our own spheres of influence and commit to take pragmatic action to accelerate gender parity.”