Go Girls!

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This is the speech written by Jodi Kantor and Megan Twohey, two New York Times reporters, upon winning the Pulitzer Prize for their investigation and reporting about Harvey Weinstein and his history of sexual harassment. It is also an ode to their daughters and what they hope will change for their futures based on the story they uncovered. Below is the full speech and it is worth reading to the end.  Enjoy. 

Jodi Kantor:

This might seem strange to say, but two of the people we’re closest to in the world have no idea who Harvey Weinstein is, and they don’t know a thing about our reporting on him. When our investigation began, Mira Twohey Rutman weighed 12 pounds, had never eaten a bite of solid food, and had a mother who was still home on maternity leave. Violet Kantor Lieber, at a year-and-a-half, was a relative giant. She was just learning to go down the slide at the playground and liked grabbing phones so much that by the end of the summer, she had managed to accidentally Facetime Ashley Judd.

When these girls are much older, and mature enough to understand terrible violations, and humiliation, and pain, we are going to sit them down and tell them the story of our investigation, and our team’s work, and how all of us became part of something much bigger than ourselves. We will attempt to explain how one day we were working on an incredibly tough story, and then just a few days later, we started to see change happening all over the world.

Megan Twohey:

Here is what we’re going to tell them:

The easiest part will be telling them about the women who came forward, because those women will already be inscribed in the history books, their names synonymous not with humiliation or victimhood, but with courage, truth, and optimism that things can change.

We’ll tell them about Ashley Judd and Laura Madden, the first to speak out on Weinstein. One is a movie star from Tennessee. The other is a former Miramax employee who lives in Wales. But their motivations were exactly the same.  As Ashley put it: “Women have been talking about Harvey amongst ourselves for a long time, and it’s simply beyond time to have the conversation publicly.”

Zelda Perkins and Ashley Matthau, both silenced by settlements, spoke out of a common belief that the law should not be twisted to erase abuse or muzzle women who want to help protect other women. In 2015, Lauren O’Connor documented stories from inside the Weinstein Company that sounded exactly like the ones women were telling us from 25 years before. Gwyneth Paltrow went from being known as Harvey Weinstein’s special star to being known as a special voice speaking out about what really happened in those hotel rooms. Rose McGowan, Katherine Kendall,  Hope Exiner d’Amore, Cynthia Burr, Erika Rosenbaum: All of you are so different, and yet your stories about Harvey Weinstein are so similar.

Two distinguished writers named Salma Hayek and Lupita Nyong’o poured their memories into essays for the ages that The Times was so proud to publish.

Jodi Kantor:

What all of us on this team will remember about this year was the stream of constant conversations with women in so many industries who were finally ready to share what they had faced. Tonya Exum, a Ford factory worker in Chicago, endured sexual trauma while serving in the military, only to be groped and threatened on the Ford factory floor. After she reported it, her co-workers told her she was “raping the company.” Her colleague Suzette Wright spent 20 years yearning for an apology from Ford, which finally came after Susan and Catrin’s story was published, from Ford’s C.E.O..

Dana Min Goodman, Julia Wolov and Rebecca Corry, three of the comedians with stories about Louis CK, kept us laughing on the phone even as they took the risk of describing experiences that shook their careers.

After telling their stories to Katie Benner, the entrepreneurs Lindsay Meyer and Kathryn Minshew took further action, using their influence to fight for changes in the boardrooms and offices of Silicon Valley venture firms. Natalie Saibel, Jamie Seet, and Trish Nelson, employees of the Spotted Pig restaurant, all agreed to be photographed for Times, but only if they could be together in the shot — a symbol of their courage, and also their solidarity.

These women did not do anything to get harassed or assaulted or humiliated. They had every right to preserve their privacy, stay silent. Instead they took a leap of faith, and told us their stories, and as a result, all of our children will benefit.

Once Megan and I understood the essence of the Weinstein allegations, we realized that part of our job was to give the women a mountain of evidence to stand on: documents, internal emails, settlement records, human resources reports. Our goal was to break the he-said-she-said-cycle, and show how much evidence there was for what these women were telling us.

We didn’t want to publish a first story that set off debate about what had really happened. Our aim was to publish a story that would cause debate about how so many allegations had accumulated at all.

We want our daughters to understand that this work is not about celebrity, or even individual predators, but about our team’s discovery of what now seems like an entire system of silencing women and erasing their experiences. Settlements that prevent victims from warning others.

Nondisclosure agreements that intimidate witnesses. A massive failure by human resources departments.

Megan Twohey:

One thing that every child needs to learn is how to confront a bully. We want our daughters to learn from the best: Dean Baquet and Matt Purdy. Working under unimaginable pressure in an astounding news year, Dean and Matt made it clear exactly how we were to deal with Harvey Weinstein: firmly, fairly, and most of all, on the record.

Our two girls, Mira and Violet, know Rebecca Corbett as “Aunt Rebecca,” who has bought them toys and soft dresses since the day they were born. But one day we will explain that Aunt Rebecca is actually a titan of American journalism. She’s the person who pushed and pushed for The Times to publish the original N.S.A. investigation and kept the story alive by encouraging the reporters to just keep learning more. She was so deeply at one with the Weinstein investigation that in the final days she stayed in the newsroom until 3 a.m. to worry about every single choice of word. And even after we broke the first story, she kept pushing us — and Susan Dominus, Jim Rutenberg and Steve Eder — to probe the particular moral horror of the Weinstein story: How could someone have racked up 40 years of these allegations, and instead of stopping him, why did more and more people help him?

Our daughters will also know the heroic role of Rory Tolan, who deserves a medal of his own for high-stakes copy editing — the kind done under legal threat, in which one word out of place can trigger a lawsuit. The kind done at 2 a.m. The kind done just before the moment of publication, with Dean Baquet, Rebecca Corbett and Matt Purdy all leaning over his shoulder and reading off his screen.

Jodi Kantor:

In fact, as our investigation came to a climax, we felt a bit like everyone in this room was leaning over that computer, coming together to confront a bully and protect the vulnerable. David McCraw, the calmest man alive in the face of legal threats. Arthur Sulzberger, who has protected so many reporters from so many angry subjects over the years. Arthur, perhaps it’s fitting that your time as our leader closed with a confrontation with Harvey Weinstein, a first-class threatener, an ardent believer in his own influence, and a man who proved all over again the depth and constancy of your commitment to our journalism.

New York Times readers, New York Times subscribers, if you’re listening out there, we’re all going to tell our children that you did something historic too. Millions of you came together to pay for this work, to sustain not just this investigation, but all the work of this newsroom.

Megan Twohey:

When our daughters are  really  mature, we will show them Ronan Farrow’s articles on Weinstein. Those will be required reading in our households, and in many households beyond, for their sensitive, powerful depictions of physical and emotional pain.

We will tell the girls how their fathers, Ron Lieber and Vadim Rutman, and Violet’s older sister, Talia, poured their own love, faith, patience and sacrifice into this work. Vadim, Ron, Talia: You are the hugs that we come home to, our relief from this work, but also the reason we do it. Talia, you know that Jodi and I are journalists, not activists. But the two of us, and all of the other reporters around the country who worked on these kinds of stories, did so with the hope that girls your age will know nothing but dignity and decency in the workplace and beyond.

Jodi Kantor:

So that’s the way we’ll tell most of the story to Mira and Violet. But we’re still not sure what we — or they — will say about the most important part, which is the ending. Years in the future, when we describe to our daughters the abuses we wrote about, they may say: Oh yeah, that still happens all the time. It happens at my summer job. It happens on my campus.

Or will they be shocked at what will seem like a bygone era, and say: Did people really think that used to be O.K. back then? Mom, how could that have been allowed to go on? And really, you were there when things changed?

The answer to that question is not up to us. It belongs to the rest of the world now. The only thing that the two of us, and this team, can contribute is to keep reporting. And that’s exactly what we intend to do.

Thank you.

Working Girl

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We are loving this article in Macleans about how the focus on super cute kids with their parents at work memes are adorable and inspiring… unless they are your own children at your own workplace. As we finally end 3 weeks of various school spring break schedules we are reminded of the reality that working and parenting is hard… and combining them is mostly a losing battle. At some point over the past 3 weeks, many of our children have had to come to work with us and the experience is never as good as the idea might have seemed. 

This is an especially good description of the experience of trying to work and parent simultaneously, “it’s like talking to one person while surreptitiously listening to another conversation behind you: you might be able to fake your way through, but chances are the person you’re talking to is getting a lot of vacant “Uh huh, uh huh, interesting!” from you. Afterward, I felt proud of myself, like some come-to-life working-parenthood meme, but the accomplishment was doing many things at once, not doing any of them especially well.”

These memes are popular because it’s something we can all relate to and they are funny because they are true. What isn’t funny is that issues like lack of affordable childcare, lack of flexibility, unequal pay, few female role models and executive decision-makers are just some of the things that drive women from the workforce–remember Diane Keaton in Baby Boom? The same issues from 1987 are still real today… just with less shoulder pad. 

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Now that our kids are back in school full-time it is easy to go back to our regular routines but let’s not forget one thing… summer vacation is around the corner.  One of our co-founders who will go nameless (rhymes with penny) recalls a recent moment when she brought her 8-year-old to work and was trying to focus on a meeting while her child was simultaneously trying to steal Cokes from the office fridge and play games on her phone, “the reality is having small school-age children and full-time work are basically incompatible for four months of the year if you factor in summer, winter and various vacations. That is a lot of time to be distracted, dealing with schedules and logistics without the safety and routine of school.” 

That’s why we are here, to provide opportunities for women who at various stages of their personal and career journeys and why we say #makeworkworkforyou! 

Rethinking the Network Effect

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Here at the Second Shift we often hear that headhunters cannot find women for senior-level roles and board positions. We don’t believe that achieving gender diversity is a “supply-side problem”. We have a network of thousands of women looking for these types of positions, so we know there is no shortage of qualified female talent. We believe the key to achieving balance lies in improving hiring practices to eliminate bias. And this means that hiring managers need to tap into new resources during the recruiting process.

The Second Shift offers a vetted network of exceptional, professional women available on-demand. All of our members have deep professional experience including at least 15 years of expertise in their fields. The women we work with bring maturity, pride of work, and unbridled enthusiasm for new opportunities to utilize their skills. If you are challenged to find strong female candidates, we invite you to tap into our network, which we are currently focused on growing to be even more diverse.

As promoters of female talent, we believe that we have a responsibility to ensure our own talent pool is diverse as possible. We recently took a good look at our own recruiting methods and realized that our own word-of-mouth recruiting approach was limiting the type of diversity we want to see in our candidate pool. It’s our goal going forward to reflect not only gender diversity but also all layers of diversity within our gender framework including racial and sexual diversity. We truly believe in the benefit of intersectionality and we are making an effort to go beyond recruiting from our own networks to find women who are different, yet qualified, but don’t know of us yet. We’re joining new organizations, attending new events, and getting active with new groups via social media, and we are becoming more diverse than ever before.

If increasing gender representation within your organization is an objective, then you too must begin to move away from the “network approach” to recruiting. Facts are facts and the data shows that when employees tap into their own networks, which tend to be comprised of similar people, a lack of diversity is often the result. In one particular study cited in a recent SHRM article, 71.5 percent of those surveyed referred individuals of their own race/ethnicity and 63.5 percent referred applicants of their own gender.

As movements like #MeToo and Time’s Up continue to raise awareness of gender inequality, the need to create gender diversity at all levels of an organization is becoming more important than ever before. In a recent article, Anita Sands, a global technology and business leader who sits on the board of directors of three public companies, states that “dropping old thinking and approaches” is key to getting more women placed in senior roles. She suggests changing things up by rethinking the criteria used to judge candidates to open the field to new talent, interviewing women before men, and utilizing companies like The Second Shift to source from to a wider array of candidates.

Join us in the effort to shift the workforce in a new and more equal direction. Work with The Second Shift and you can tap into our diverse talent pool and expand your own network with ours! Get in touch today –info@thesecondshift.com. Refer candidates for membership to our growing network at members@thesecondshift.com

Meet Michelle Reeves– our March Featured Member!

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Michelle Reeves is a perfect example of the saying, ‘if you want to get something done give it to a busy person,“ she owns and runs two businesses and takes marketing projects through The Second Shift for clients such like Microsoft. Michelle is also part of our ecosystem– she hires our members to do work for her businesses because she personally knows the quality of our talent pool! 

1. How many jobs do you have right now? I can’t keep track of the businesses, side hustles, cities….

I’ve always described myself as a business addict and historically I’d find myself working on 3 or 4 businesses or consulting projects simultaneously. I’m the owner of David Family Wines and a co-founder of The Accessory Junkie. For the past year, I’ve been wholeheartedly consumed by building The Accessory Junkie. Growing fast and innovating our model coupled with nonstop travel around the world I’ve transitioned away from working on several businesses and now focus just on that one. However, I love to connect with other founders and help them with their businesses from time to time. I see it as an important part of the business ecosystem. 

We all end up helping each other. There’s plenty of room for us all to thrive, we’re better together.

2. Do you have more hours in the day than most people? Is that your superpower?

The Accessory Junkie is almost 18months old and over the past year, it’s expanded quickly demanding more energy and time. While I can’t make more hours in the day, I try to find ways to multi-task and cram more into each minute. I find the most productive hours for me are 4am – 6:30am. In the quiet of those dark hours, I can focus with great clarity and assurance knowing there won’t be any interruptions from the kids or other calls coming in. I use that time to work on company strategy, build creative campaigns and look at the financials of the business. By 6:30am when my family starts waking up, I feel like I’m ahead of the day. Then, I can take the time I need to help my 3yr old and 5 yr old get ready for school and not feel like every minute I’m with them is a minute I’m falling behind in work. As a mother, I’ve also noticed how waking up on my own schedule (even though it’s 4am) feels good. I try to go to bed early, around 9pm, and psychologically it helps to wake up at a time I decide, not when an alarm or little people come jumping into bed 🙂

3. You have successfully won two jobs through The Second Shift – what is your unfair advantage?

The first half of my career was spent in the agency world. Advertising and marketing agencies are an intense training ground where you’re constantly changing hats for each client. Creating new campaigns, new messages, adjusting your communication style for different client personalities, and looking into the different ways each brand operates. There’s a rapid pace of learning that never ends. I think that experience helps tremendously in understanding what’s most important for a client and being able to pitch it and deliver it quickly for them.

4. Why did you choose to hire using The Second Shift for your own business?

Having met other members of TSS I saw first hand the caliber of talent in the network. I like how efficient the process is to post a job and how fast it is to get the word out. I’ve tried other platforms for job postings before and it becomes quite time-consuming to go through every application. The majority are not qualified and as The Accessory Junkie is a fast growing business we don’t have the luxury of time to interview and vet candidates who aren’t a great fit. We love the vetting process of TSS where candidates can only apply for jobs they’re pre-qualified for.

4.I would love your thoughts on how you look at pitching for projects and selling/branding yourself

Be specific. While there are many things you can do well, identify the one thing you can do the best that the client is looking for and be specific about how well you can do it.

5. Here is one of your winning pitches– why do you think it stands out?

I try not to overthink it and keep it brief. Giving a toppling example of the direct impact your work has had is important. Adding in a few numbers that show the depth of your experience or specific results is crucial. Don’t be afraid to sound confident. Give enough info to excite and intrigue but leave them wanting more so the natural conclusion is they want a phone call with you.

michelle@davidfamily.com – Hi, I have 18 years of international marketing experience and the am owner/co-founder of several consumer brand businesses and also own the trademark for leather label packaging in wine. I understand the unique challenges during an early raise and have worked with companies across all stages to write their investor decks. These companies have all successfully raised $200K – $1.5M in early stage funding using the materials I produced. I would be happy to share examples of my work. I have specific experience in beauty, I helped craft the investor deck and refine their in-person presentation skills to raise $1.2M (with angels and VC). Thank you for your consideration and I look forward to the opportunity to work with you. Best Michelle

You can hire Michelle, or other expert women go-getters like her by posting a job on The Second Shift. Michelle is currently looking to hire a PR pro in the LA area for her company Accessories Junkie– log in to pitch or refer a candidate by emailing members@thesecondshift.com

Getting To Equal Requires Tapping into Diverse Talent Networks

International Woman’s Day is a day designed to celebrate the social, economic, cultural and political achievements of women. It’s also a good time to ponder the root causes of the gender pay-gap (recent research indicates that women earn just US$73 for every US$100 a man earns) and give some thought to the solutions that will close the gap.

Last week, in celebration of International Women’s Day, Accenture released their latest research on creating a culture of equality. Their Getting to Equal report revealed that there are “almost three times more women on the fast track in organizations with at least one female senior leader than in organizations in which all senior leaders are male (23 percent and eight percent, respectively).” The professional services firm defines a “fast track” woman as one who reaches manager level within five years and leads her peer group in terms of advancement in the workplace.

Getting to equal by recruiting more female senior leaders shouldn’t be a difficult task, but many organizations struggle to do so. In her recent article on getting more women on boards, Anita Sands explains that creating diversity in boardrooms is a challenge because most searches for new members begin by asking current board members for candidate recommendations. When members tap into their own networks, which tend to be comprised of similar people, the approach tends to perpetuate a lack of diversity. Generating a more diverse slate of candidates for senior roles hinges on tapping into new and larger pools of potential candidates.

We get that for some organizations, especially those that are currently heavily led by men, tapping into a network of qualified women can be a challenge. That’s why we exist. We make finding top female talent easy.

The Second Shift delivers a solution for the pipeline issue. We offer a vetted network of exceptional, professional women available on-demand. The women we work with bring maturity, pride of work, and unbridled enthusiasm for new opportunities to utilize their skills. Accenture states that “increasing the percentage of women leaders from 0 to 35 percent leads to the biggest gain in women’s advancement.” We’re here to make that shift a reality for your organization. Are you ready? Post a job on The Second Shift today! Reach out to us with any questions—info@thesecondshift.com

#makeworkworkforyou #ondemandtalent #thesecondshift.com

Women’s Day Re-Cap

https://www.facebook.com/The-Second-Shift-346930705470892/

Last week Jenny and Gina traveled to Seattle to celebrate International Women’s Day with our local member community. We were hosted by our friend Amy Nelson, founder of the remarkable co-working space The Riveter. While Gina met with our clients at Microsoft  (ABC– always be closing!) Jenny and Amy had a wide-ranging discussion about founding a business, what an MVP is, the cost/benefit of taking VC money, how to set an intentional on career goals and trust the universe to deliver. Check it out on our Facebook page! More member events coming to communities around the country in the next few months– so stay tuned to our social channels and newsletter to see when we are coming to your area. 

“Pay Me What You Owe Me”

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Last week we hosted a discussion on pay equity and tactics to negotiate, and get paid, what you are worth. In honor of Women’s Day, we brought legal expert and Second Shift member Linda Vogel and Minda Harts CEO/ Founder of The Weekly Memo (a newsletter about career advancement for women of color) together at the Veronica Beard store in Soho. It was an in-depth conversation about limitations, pre-conceived notions, and being your own best advocate.  Here are the takeaways and check our Facebook page for video from the event.

Women are not good at negotiating for themselves because:

They don’t think they are deserving.

They lack confidence.

They want to be liked.

How to overcome those fears and successfully get what you deserve?

Speak to people you know (especially men) doing a comparable job and find out what they are charging.

Inventory your skills and know what you are worth in the market.

Strategize and rehearse the negotiation so you feel confident and strong.

Know your high and low fee range upfront –whether it is your price for a non-for-profit or a Fortune 500.

Don’t lowball yourself just to get a job– it is very hard to renegotiate later.

Best practices:

Quality of work is better than quantity.

Go outside your comfort zone.

Attend networking events.

Freshen up your skills and learn new skills to constantly add to your tool box.

Don’t be afraid to walk away.

Be bold!

The Future of Co-working is Here

For the first two years of the Second Shift, Gina and I worked from our dining room tables, which meant lunchtimes with my then 3-year-old or Gina’s cat Gibby. When we finally set out to find “real” office space we found a lot of options to choose from. Today there are even more options out there for Second Shift members with every conceivable perk and personalization you can imagine. If you’re seeking a quiet, non-cat, non-sticky space to get down to business – read on!

Way back in 2015, the concept of co-working was just taking off—today, according to the 2017 Global Coworking Study, more than a million people went to work at 13,800 co-working spaces worldwide. Why? Because co-working delivers a range of benefits including networking, 24/7 access, affordability, and built-in administrative functions. It’s a trend that shows no signs of slowing down.

Why Co-working

The concept of co-working itself gives entrepreneurs and freelancers access to all the facilities and perks of conventional office space without the cost of a lease and all the hidden extras that go with it. But co-working benefits stretch a lot further than that for many. According to Deskmag’s Annual Global Coworking Survey, 71 percent of participants reported a boost in creativity after joining a shared workspace, while 62 percent said their standard of work improved.

Co-working Options

On the whole, much of today’s available co-working space is provided by the big players Regus and WeWork; if you are looking for a desk, an office suite, or an entire headquarters, these vendors can provide it. They take care of standard amenities including Internet service, printing capabilities, mail and package handling, office supplies and more, and also layer on additional perks like professional and social events.

However, as co-working takes off we are seeing a huge variety of options for all every type of business and freelancer featuring an increasing number of boutique spaces that offer perks like climbing walls, indoor gyms and playgrounds, yoga classes, childcare and more.

Here are a few of the many options available:

·      WorkEatPlay partners with trendy restaurants in New York and many other cities to open the doors to restaurants in the hours they’re not being used. Members get the essentials–food, coffee, wifi in a trendy place to kick back and get to work.

·      Deskcamping is a global marketplace where people with extra desks rent them to freelancers looking for a good spot to work in an established office space.

·      Breather has super stylish rooms in a variety of floorplans and sizes in 10 cities. You can book a space by the day or by the hour and have access to amenities such as whiteboards, flatscreens, wifi and all sorts of plugs and chargers.

·      Additional unique options include The Hivery, The Workaround, Work and Play, and Neuehouse, Soho House.

You can also find an increasing number of women-focused co-working spaces, said to be “part of a backlash to the frat house-like companies that boast kegs and ping pong.”

·      The Wing is a modern take on the traditional women’s  club with co-working space and a full range of amenities for women including, “a beauty room for primping, a snack bar with coffees and organic granola, plenty of art, a lactation room and a large library of color-organized books written by and about women.”

·      On the West Coast (Seattle and soon LA) The Riveter is open to men and women with a focus on providing everything you need to build your own business plus daily yoga, barre and meditation classes to keep your mind focused.

·      Other female-centric or female-only co-working spaces to check out include SheWorks Collective, Rise Collaborative, New Women Space, Hera Hub and Shecosystem.

Finally, if the proverb “home is where the heart is” rings true for you, you might want to consider Quilt, an LA-based company that believes in the “power of the home”. Quilt focuses on helping working women connect offline by organizing by co-working and learning opportunities in individual homes across the country.

There’s Something for Everyone

The rise of entrepreneurialism and a growing contingent workforce is shifting the way we work and where we work—(see #makeworkworkforyou). The co-working industry currently offers +27 million square feet of space, and you can take advantages of some options for as little as $45/month. There’s truly something for everyone out there. What are you waiting for?

She’s a creative ninja– Meet Featured Member Julie Teninbaum!

We initially met Julie Teninbaum through our member welcome call and her bubbly personality and unabashed love of graphic design really stood out. Months later when we needed some work done we remembered her and have been working together on everything from decks to invitations since. It’s not just The Second Shift that Julie has made a lasting impression on – she routinely books jobs that turn into long-term client relationships. What’s the secret to her success? Read on! 

How did you get into graphic design?

I didn’t know what graphic design even “was” until the night before my last college exam. I was procrastinating at the university library where I found a copy of PRINT magazine, and a whole world opened up. After I graduated I took an adult ed class to learn the computer programs, and got a job in the marketing department of a publishing company where I bugged the designers to show me how to do what they were doing. Eventually I made a portfolio and got an entry-level design job. From there I worked my way up the old fashioned way!

It seems like a great career because it lends itself to remote and gig work. You have had a lot of success working with The Second Shift to get work– what’s the secret of your success?

I’m always excited to think about new projects, so I hope that my enthusiasm comes through. I try to respond to job posts in a conversational way, but want to be concise and thorough – addressing all of the points in the listing. I have a fairly large range of work in my portfolio – from infographics and logos to hand-drawn typography and illustration. So, if I feel that it would be helpful to direct a client to previous work I’ve done that might relate, I will put together a presentation PDF and link it to my website.

What is the best part of remote/ freelance work?

Making my own hours, for sure. We moved from the city a few years ago and now I work from my home office on a former apple orchard, which is a good fit for me and for our family. Now I can putter in the garden and go to the farmer’s market. I’m able to see my two young kids off to school, and be here when they come home. I can adjust my day if I need to be on a phone call or respond to a ‘design emergency’ (it happens!)

What is the hardest part?

Besides proximity to the refrigerator? The hardest part is learning to create free time for myself. Even when I’m not on deadline, there’s always something to do in my office.

Any advice for clients looking to get the most productivity out of working with a Second Shift expert on a project?

Be as clear as possible about your requirements and needs up front. Make sure you’re both on the same page about the scope of work, the timing and the steps along the way.

Let’s flip that– what advice do you have for other members looking to build successful freelance careers, like yours!

Keep working on your skills – and always have a personal project or two on the back burner (I’m working on some collages for a children’s book after hours.) Once you’ve gotten a job, never leave the client hanging – let them know what to expect and when you’ll get it to them. Never leave an email unanswered. Make yourself easy to work with – be nice, responsive, alert, and aware of their needs. Don’t burn bridges. It’s comforting to have a core of long-term clients, mixed with the new.

Let’s Get Productive!

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When my co-founder Jenny Galluzzo and I were launching the Second Shift a trusted advisor warned us that we would need to “work 16 hours a day, seven days a week to build a company that ensures women never have to work that way again if they don’t want to.” He was right. We did so – for years.

For many of us, founding a company or working for ourselves, means working all the time. But this approach isn’t sustainable, and it certainly doesn’t guarantee success. In fact, a trusted advisor who seems to do a great job of balancing it all recently told me, “Working all the time for the sake of working doesn’t move the needle. It just makes you, and everyone you love, miserable.“ In my case, that advice rang true and it drove me to really think about the best ways to manage my time.

I came up with my own approach to being more productive and asked my colleagues at the Second Shift for theirs. I’m sharing our tips here with you with that hope that you’ll find new ways this year to do more with less.

Tip #1 is the one I honed after realizing working all the time wasn’t necessarily moving the needle forward.

“I stay off email on the weekend. I take a moment to step away and be present in a way that I can’t when I am constantly hitting refresh.”

Fact is – our bodies have natural “work and rest” cycles built into them. If you work without breaks, you will burn out mentally and physically. For me, taking a break from email on the weekends gives me the space I need to recuperate and come back stronger.

Tip #2 comes from our CFO, Kemp Shift.

“My daily priorities are succeeding professionally, spending time with my family, and exercise. The only way I have found to make this work is to wake up early. 5.30 am. Every. Single. Day.”

The average U.S. individual wakes up between 6:00 am and 7:30 am, which means that waking up before 6:00 am gives you a jump on your day! It also means that you’ll have time to focus on your primary goals without your phone buzzing and emails flying. Richard Branson, Arianna Huffington, and Mark Zuckerberg are notoriously early risers. Need I say more?

Tip #3 comes from our UX Designer, Chris Steib:

“Everything I do – whether it’s an app design, a client pitch, a product strategy, a short story, a home project – starts with a pen + paper. Specifically, PilotG-Tec-C4 and a Moleskine squared journal. It helps me proliferate expendable ideas so that I may quickly narrow down to the one worth pursuing.”

According to LifeHacker.com, it’s scientifically proven that writing things down will help your brain work overtime to get them done. “Writing stimulates a bunch of cells at the base of the brain called the reticular activating system (RAS). The RAS acts as a filter for everything your brain needs to process, giving more importance to the stuff that you’re actively focusing on at the moment – something that the physical act of writing brings to the forefront.” The pen is a mighty weapon – so use it!

Tip #4 comes from our COO, Michelle Pae, who believes in:

“Timeboxing. Set a fixed amount of time to work on a given task, emails, research, etc. and then when the time is up, move on to the next thing.”

According to Entrepreneur, you can’t just mentally plan to get things done. You have to calendar what you are going to do and when you are going to do it, and then keep the appointment as if it were a dinner with your top client. Timeboxing enables just that.

Finally, Tip #5 comes from my co-founder Jenny Galluzzo:

“Everyday is a different set of family, friend and work priorities. I find extra time late at night and early morning to get everything done that needs to get done!”

If you work standard office hours, you’ve probably realized that you’re not always at your peak. The 9 to 5 grind is often at odds with our natural productivity rhythms. Try identifying your most productive work times by paying close attention to your energy and focus throughout the day. You may find you are an early bird or a night owl. Be sure to schedule your most difficult tasks for the time when you tend to feel most energized and motivated.

In summary

A recent survey by The Alternative Board (TAB) found that 84 percent of business owners put in well above 40 hours of work per week, and 1 in 10 feel continually overwhelmed by their workload. A commitment to working smarter, not necessarily harder, is helping our team at the Second Shift double their days. Here’s to your most productive year yet.