The workforce landscape continues to evolve, with women playing an increasingly pivotal role. Here are three key trends shaping 2025:
- Flexibility Remains a Priority: According to recent studies, 76% of women prioritize flexibility over pay increases when evaluating job opportunities. In fact, companies that offer hybrid or fully remote roles see a 35% increase in applications from women. For members, this means a wider array of job options that fit their unique life stage needs. For clients, it’s a reminder that offering flexibility isn’t just a perk—it’s essential to attract and retain top talent.
- Leadership Potential Untapped: Women hold just 29% of senior leadership positions globally, despite consistently outperforming men in key leadership competencies such as emotional intelligence and conflict resolution. Companies with women in executive roles are 25% more profitable on average, making this an opportunity for organizations to reassess promotion pipelines and mentorship programs to nurture leadership-ready talent.
- The Freelance Surge: The number of women entering freelance and contract work has grown by 18% in the last year, reflecting a shift toward autonomy and balance. This trend is particularly strong among mid-career professionals seeking greater control over their schedules and career paths. For members, this is a great time to explore freelance opportunities through The Second Shift. For clients, the growing freelance pool provides access to experienced professionals for short-term or project-based needs.
The data is clear: businesses that prioritize diversity, flexibility, and equitable opportunities will lead the way in 2025.
Looking for high-level talent to fuel your business growth this year? Let’s connect to discuss how The Second Shift can support your goals.