Featured Member: Aliza Licht

Tell us your work story : Who are you and what do you do?


I am the founder & president of LEAVE YOUR MARK LLC, a consultancy specializing in creative brand marketing and digital strategy. As a brand storyteller, I help clients build their brand equity by crafting compelling multi-faceted narratives that engage and captivate the audience. I am also the author of the best-selling career advice book, LEAVE YOUR MARK and the host of the LEAVE YOUR MARK podcast.  I am best most known as the creator and voice behind the award-winning social personality DKNY PR GIRL. where I was one of the first people in the fashion industry to launch a social media personality on Twitter. As DKNY PR GIRL, I organically built a multi-platform community of over 1.5mm followers.

What is your proudest professional accomplishment?

Award-winning digital marketer, author and host of LEAVE YOUR MARK

What is the hardest challenge you’ve faced, work-wise?

Leaving a corporate cushy job to begin my journey as an entrepreneur. I failed the first time, but succeeded the second.

If you could change one thing about how your given field operates, particularly with regards to women, what would it be, and why?

There are still too many women in power who are not leading by example, creating toxic work environments and impossible work/life balance.

What advice do you have for other women looking to make a career change but are afraid or lack confidence? How is it on the other side?

Get comfortable with change and the unknown. Give yourself permission to fail, then start again.

What continues to draw you to your chosen field and what do you hope to accomplish in the years ahead?

I am passionate about brand stories, creativity and innovation. I hope to be able to help women succeed by paying forward what I have learned and sharing advice from the amazing guests I have on the LEAVE YOUR MARK podcast

What is the best piece of professional advice you’ve ever received?

I didn’t receive this, but it’s something I believe: Your reputation doesn’t follow you everywhere, it gets there before you do.

How do negotiate the balance between life and work when you are the one setting the boundaries?

It’s never a perfect balance– priorities shift throughout the day. The key is to try and be present during each.

If you could tell your younger self one thing about what this professional journey would be like, what would you tell her?

Experiment more!

How do you make work work for you?

I face every day with renewed enthusiasm. You never know what can happen!